Episode #
How Long It Really Takes To Win A Deal in 2025, Why You Have To Diversify Your Marketing, The ‘One-Click’ Future of Marketing, Is Black Hat Seo Back for AI?, Is GEO actually different from SEO?
May 05, 2025

In episode #2965, Eric Siu and Neil Patel discuss the intricacies of sales cycles, particularly in the context of conferences, emphasizing the importance of consistent follow-up. They explore how AI is shaping marketing trends, the promise of one-click marketing, and the risks of black hat SEO, stressing the value of long-term strategy. The episode concludes with insights on the evolving role of AI in search optimization.

Note: This episode is virtually recorded. Audio quality is reduced compared to typical episodes.

TIME-STAMPED SHOW NOTES

(00:00) Understanding Conference Sales Cycles

(02:58) The Importance of Follow-Up in Sales

(06:00) Navigating Marketing Trends and AI Impact

(09:05) The Future of One-Click Marketing

(12:04) Exploring Black Hat SEO and Long-Term Strategies

(20:06) The Evolution of Search and AI Optimization

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To suggest a topic, go to https://www.marketingschool.io.

For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel.

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NP Digital << Neil’s ad agency

X @neilpatel, @ericosiu

Instagram @neilpatel, @ericosiu

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