Episode #577
How Long Should You Spend on Marketing Before You Give Up?
February 28, 2018

In episode #577, Eric and Neil talk about when you should give up on marketing. Tune in to hear if, how, and when you need to call it quits.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How Long Should You Spend on Marketing Before You Give Up?
  • [00:41] Neil gives up on tactics, instead of marketing as a whole.
  • [01:00] He’ll try out five to ten tactics and keep whatever works.
  • [01:20] In many cases, if you don’t experiment, you will just spin your wheels.
  • [01:50] Eric was hanging out with the Zapier CEO and they agreed it is difficult to hand off marketing.
  • [02:45] There are constantly new tactics, so you need to incorporate those into your workload.
  • [03:15] Keep trying to improve all the time and integrate new techniques into your workflow.
  • [03:35] You won’t see traction with SEO within the first six months.
  • [04:00] Ahrefs will help you track your impressions and any traction you’re getting.
  • [04:40] Be patient when working with long-term solutions.
  • [04:45] With paid advertising, you need to make it work right away, because you will lose a lot of money otherwise.
  • [05:48] You should look to grow your organic keywords by 10% month by month; for SEO, you should look to grow your top three keywords by 10% month by month.
  • [06:07] That’s all for today!
  • [06:11] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
GEO is not different than SEO. BUT…
September 18, 2025

In this episode, Eric and Neil break down the evolution of SEO into GEO, AEO, and LLMO, and why marketers must adapt to shifting client demands. They explore how platforms like Reddit and YouTube now ...

Episode
What to Do If Someone Copies Your Product?
September 17, 2025

In this episode #3042, Eric and Neil break down the competitive landscape and market positioning, the role of personalization in advertising, and hiring strategies that spotlight candidates with prove...

Episode
How to Win Big Enterprise Logos
September 16, 2025

In this episode #3041, Eric and Neil discuss how to win big enterprise logos by focusing on relationships, networking, and long-term trust. They explain the role of RFPs, challenges in tracking leads,...