Episode #1066
How Long Should Your Free Trial Be? A Data Driven Answer
July 02, 2019

In episode #1066, we discuss how long a free trial should last. Tune in to hear what the best timeframe is.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How Long Should Your Free Trial Be? A Data Driven Answer
  • [01:10] A free trial is allowing someone to use your product for free for a set period of time, before they are required to pay.
  • [01:40] There is no timeline that necessarily converts the best, because it depends on the company or service.
  • [02:10] Check out Redpoint to read more about this.
  • [02:34] Redpoint thinks you should keep your trial to 7 days, but that doesn’t work for everyone.
  • [03:00] Find out what made people pay for the service.
  • [04:00] 37% of people do 30 day free trials.
  • [04:08] 13% of people do the 7 day free trials.
  • [04:12] 3% of people do the 21 day free trials.
  • [04:25] At Clickflow, they are considering basing the free trial on usage instead of time.
  • [05:20] Companies like Slack have higher rates for their free trials. It really varies.
  • [05:40] Run tests and figure out what works for your company.
  • [05:44] That’s it for today!
  • [05:51] We are going to take applications for live intensive sessions. Just got to the Marketing School site for more information and to apply.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
How to Create Videos in 60 Different Languages Using AI #2183
August 10, 2022

In episode #2183, Neil and Eric talk about how to create videos in 60 different languages using AI. Translating your videos into different languages can open your business up to huge new markets, but ...

Episode
How We Would Start From Scratch Today #2182
August 09, 2022

In episode #2182, Neil and Eric talk about how they would start from scratch today. While a lot of trends in marketing are continually evolving, there will always be a place for good content and engag...

Episode
Reaction: Meta Announces TikTok Redesign of Facebook #2181
August 08, 2022

In episode #2181, Neil and Eric talk about Meta’s announcement that Facebook will be undergoing a redesign based on the TikTok platform. Facebook has always excelled at taking what's working for oth...