Episode #1066
How Long Should Your Free Trial Be? A Data Driven Answer
July 02, 2019

In episode #1066, we discuss how long a free trial should last. Tune in to hear what the best timeframe is.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How Long Should Your Free Trial Be? A Data Driven Answer
  • [01:10] A free trial is allowing someone to use your product for free for a set period of time, before they are required to pay.
  • [01:40] There is no timeline that necessarily converts the best, because it depends on the company or service.
  • [02:10] Check out Redpoint to read more about this.
  • [02:34] Redpoint thinks you should keep your trial to 7 days, but that doesn’t work for everyone.
  • [03:00] Find out what made people pay for the service.
  • [04:00] 37% of people do 30 day free trials.
  • [04:08] 13% of people do the 7 day free trials.
  • [04:12] 3% of people do the 21 day free trials.
  • [04:25] At Clickflow, they are considering basing the free trial on usage instead of time.
  • [05:20] Companies like Slack have higher rates for their free trials. It really varies.
  • [05:40] Run tests and figure out what works for your company.
  • [05:44] That’s it for today!
  • [05:51] We are going to take applications for live intensive sessions. Just got to the Marketing School site for more information and to apply.

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