In episode #1830, we talk about just how ‘omni’ to go with the omnichannel approach to marketing. Here at Marketing School we are big on the omnichannel approach but we also believe that there are different stages to adopting it and this depends on the size of your business and the reputation of the channel. Tune in to hear more.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How Many Marketing Channels Is Too Many At A Time?
• [00:27] When to go for many channels and when to rein it in.
• [01:18] Eric and Neil’s journey with an omnichannel approach.
• [02:11] You get what you focus on.
• [02:49] Waiting until a channel is popular.
• [03:20] Eric’s journey on Clubhouse and the results he got.
• [04:11] That’s it for today!
• [04:12] Go to marketingschool.io/live to get access to our virtual and live events.

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