Episode #1612
How Many Times Should You Followup on Cold Outreach?
January 06, 2021

How Many Times Should You Followup on Cold Outreach?

In episode #1612, we talk about how many times you should followup on the cold outreach that you do. Can a followup email really change the outcome of your cold outreach? Stay tuned as we dig into the stats, what a sales cadence is, and how to actually get the real responses.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How Many Times Should You Followup on Cold Outreach?
  • [00:31] The definition of cold outreach.
  • [00:53] Sending three emails versus one email, you typically get a 39% higher response rate.
  • [01:38] How to space out your three followup emails.
  • [01:47] Why cold outreach should still be used for all aspects of your business.
  • [02:06] Process for cold outreach followup: sales cadence.
  • [02:49] When to actually stop reaching out or following up.
  • [03:27] What to do when you are not getting any responses at all: who are you targeting? 
  • [04:00] That’s it for today!
  • [04:01] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Leave Some Feedback:

 

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

 

Connect with Us: 

 

Discover Latest Episodes

Episode
Personal Brand vs Corporate Brand
November 18, 2025

Neil and Eric break down personal brand versus corporate brand. They discuss long term relationship building, when to invest during hard cycles, and why strong teams outlast founders. Packed with insi...