Episode #1612
How Many Times Should You Followup on Cold Outreach?
January 06, 2021

How Many Times Should You Followup on Cold Outreach?

In episode #1612, we talk about how many times you should followup on the cold outreach that you do. Can a followup email really change the outcome of your cold outreach? Stay tuned as we dig into the stats, what a sales cadence is, and how to actually get the real responses.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How Many Times Should You Followup on Cold Outreach?
  • [00:31] The definition of cold outreach.
  • [00:53] Sending three emails versus one email, you typically get a 39% higher response rate.
  • [01:38] How to space out your three followup emails.
  • [01:47] Why cold outreach should still be used for all aspects of your business.
  • [02:06] Process for cold outreach followup: sales cadence.
  • [02:49] When to actually stop reaching out or following up.
  • [03:27] What to do when you are not getting any responses at all: who are you targeting? 
  • [04:00] That’s it for today!
  • [04:01] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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