Episode #425
How Much Should You Spend on Content Promotion?
September 29, 2017

In Episode #425, Eric and Neil discuss how much you should spend on content promotion. Tune in to discover just how little you need to promote your content. And, if you prefer to spend nothing at all, the alternative methods you can employ to get your content out there!

Time Stamped Show Notes:

  • 00:27 – Today’s topic: How Much Should You Spend on Content Promotion?
  • 00:37 – Eric asked Larry Kim of Wordstream, who is well-versed in paid advertising
  • 00:58 – Larry said that every time he publishes content, he’ll try to find unicorns that have high engagement
    • 01:11 – He’s pushing $50 for every published piece of content
  • 01:39 – For Neil, content promotion is 50% of the time spent writing the content and the other 50% of the time is for promotion
    • 01:52 – At least half of the time should always be spent on content promotion
    • 01:57 – You can spend time or spend money on promotion
    • 02:00 – You can boost traffic from different social media sites
  • 02:20 – If you don’t want to spend money, you can promote your content by going through Google for similarly related content
    • 02:35 – Email the people who tweeted your competitor’s’ content and ask if they can share yours too
  • 03:17 – If you’re just starting out, it is easier to reach out to people
  • 03:33 – Make sure that your content is good
  • 03:47 – A Dollar a Day Strategy by Dennis Yu of BlitzMetrics can you help you too
  • 04:19 – Check your analytics and insights to create a more targeted audience
  • 04:38 – Content marketing works if you’re promoting it
  • 05:08 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool
  • 05:31 – That’s it for today’s episode!

3 Key Points:

  1. For every piece of content you publish, you should spend half your time PROMOTING it.
  2. Your content marketing won’t work if you’re not promoting it—it simply won’t reach people.
  3. Even with just a dollar, you can push your content on Facebook.

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