Episode #717
How Much Should You Spend on Marketing Software Per Month
July 18, 2018

In episode #717, Eric and Neil discuss how much you should spend on marketing software. Tune in to hear why you might be over-spending.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How Much Should You Spend on Marketing Software Per Month
  • [00:40] Eric probably spends $2000/month, while Neil spends $500/month and still thinks that’s too much.
  • [01:10] Everyone pays for more and more software solutions.
  • [01:33] Neil was speaking at a conference and his coworker suggested they get Google Analytics 360; Neil balked because it would cost $100,000.
  • [01:51] Most people who pay for software solutions don’t take action with the data.
  • [02:00] If you want to buy something, make sure you need it and will use it.
  • [02:35] Eric uses a ton of software.
  • [03:00] Marketing software has a lot of the same features.
  • [03:15] So many enterprises are using marketing tools.
  • [03:30] It is so easy to get software/marketing ADD.
  • [03:53] Pare down your costs every quarter.
  • [04:14] Neil tracks his daily expenses.
  • [04:30] A lot of the free tools offer solutions that are just as helpful.
  • [04:57] That’s it for today!
  • [05:02] Go to Singlegrain.com/Giveaway for a special marketing tool giveaway!

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

 

Discover Latest Episodes

Episode
How We Batch Our Content #2190
August 17, 2022

In episode #2190, we talk about how we batch our content. Depending on whether it’s long-form video, blog posts, or podcast episodes, we have put different processes in place to help us save time an...

Episode
YouTube Success Secrets #2189
August 16, 2022

In episode #2189, Neil and Eric discuss some of the best-kept YouTube success secrets! We share what has worked for us, as well as the mistakes we have made and how you can avoid them. You’ll also l...

Episode
Our Boneheaded YouTube Mistake with Marketing School #2188
August 15, 2022

In episode #2188, we talk about our boneheaded YouTube mistake with Marketing School. Tuning in, you’ll find out how Libsyn helped us automate and grow our views, the mistake we made when we stopped...