In episode #717, Eric and Neil discuss how much you should spend on marketing software. Tune in to hear why you might be over-spending.

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: How Much Should You Spend on Marketing Software Per Month
• [00:40] Eric probably spends $2000/month, while Neil spends $500/month and still thinks that’s too much.
• [01:10] Everyone pays for more and more software solutions.
• [01:33] Neil was speaking at a conference and his coworker suggested they get Google Analytics 360; Neil balked because it would cost $100,000.
• [01:51] Most people who pay for software solutions don’t take action with the data.
• [02:00] If you want to buy something, make sure you need it and will use it.
• [02:35] Eric uses a ton of software.
• [03:00] Marketing software has a lot of the same features.
• [03:15] So many enterprises are using marketing tools.
• [03:30] It is so easy to get software/marketing ADD.
• [03:53] Pare down your costs every quarter.
• [04:14] Neil tracks his daily expenses.
• [04:30] A lot of the free tools offer solutions that are just as helpful.
• [04:57] That’s it for today!
• [05:02] Go to Singlegrain.com/Giveaway for a special marketing tool giveaway!

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