In episode #2502, we fill you in on our monthly content marketing expenses. Our diverse range of content includes blog articles, podcast episodes, videos, email blasts, and webinars. Discover how we leverage the power of AI to enhance our content, reduce costs, and improve efficiency, and what tools we use for our email marketing campaigns. Tune in for insight into how we attract and nurture the right audience, and subscribe to level up your content game!
TIME-STAMPED SHOW NOTES:
- [00:00] Today’s topic: How Much We Each Spend on Content Marketing.
- [00:33] The quantity and type of content we create each month.
- [00:54] Our ideal daily output.
- [01:28] What we use for email marketing management.
- [01:45] The size of our video editing team.
- [01:58] Our shared costs for the Marketing School podcast.
- [02:09] How we use AI to enhance our content, reduce costs, and improve efficiency.
- [03:27] How we use webinars to attract targeted leads and generate revenue.
- [05:34] Why we’re running Twitter and Meta ads to drive more email signups.
- [06:32] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Leave Some Feedback:
- What should we talk about next? Please let us know in the comments below
- Did you enjoy this episode? If so, please leave a short review.
Connect with Us:Â
- Single Grain << Eric’s ad agency
- NP Digital << Neil’s ad agency
- Twitter @neilpatelÂ
- Twitter @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
Discover Latest Episodes
In this episode, hosts Neil and Eric break down the K-shaped future of software engineering, marketing, and white-collar work in the age of AI. They explain why senior talent is winning while junior r...
Neil and Eric break down why revenue per employee is exploding and what AI means for the future of work, education, and careers. They unpack ARR per FTE trends, why top companies need fewer people, an...
Neil and Eric break down how AI is reshaping sales, hiring, and enterprise growth, from AI agents booking demos to why AI-driven outreach is making it harder to stand out. They dive into AI fluency, h...