Episode #
How Much We Each Spend on Content Marketing
July 04, 2023

In episode #2502, we fill you in on our monthly content marketing expenses. Our diverse range of content includes blog articles, podcast episodes, videos, email blasts, and webinars. Discover how we leverage the power of AI to enhance our content, reduce costs, and improve efficiency, and what tools we use for our email marketing campaigns. Tune in for insight into how we attract and nurture the right audience, and subscribe to level up your content game!


  • [00:00] Today’s topic: How Much We Each Spend on Content Marketing.
  • [00:33] The quantity and type of content we create each month.
  • [00:54] Our ideal daily output.
  • [01:28] What we use for email marketing management.
  • [01:45] The size of our video editing team.
  • [01:58] Our shared costs for the Marketing School podcast.
  • [02:09] How we use AI to enhance our content, reduce costs, and improve efficiency.
  • [03:27] How we use webinars to attract targeted leads and generate revenue.
  • [05:34] Why we’re running Twitter and Meta ads to drive more email signups.
  • [06:32] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

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