Episode #660
How Often Do You Really Need to Blog 
May 22, 2018

In episode #660, Eric and Neil discuss how often you need to blog. Tune in to hear how often you should be blogging and why it matters.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How Often Do You Really Need to Blog
  • [00:35] Some people say quality, others say quantity.
  • [00:48] Hubspot has a $4 Billion market cap.
  • [01:02] They also get 6 million visitors per month.
  • [01:26] From a traffic perspective, you want to blog as much as possible.
  • [01:33] This means 4-10 times per day!
  • [01:36] Look at how many posts Business Insider, HuffPo, Mashable, and Buzzfeed generate each day.
  • [01:46] Quantity is key if you just want traffic.
  • [02:00] Neil posts once per day.
  • [02:30] HuffPo has a contributor network. The more contributors, the more content. They are playing a numbers game.
  • [02:56] Neil’s site is more balanced, because the quality is much higher than sites that publish a bunch of stories each day.
  • [03:38] You absolutely must be consistent.
  • [03:55] Neil likes blogging frequently, but also makes sure the quality is high.
  • [04:22] There isn’t an exact formula with blogging.
  • [04:30] Take the posts that are doing well (Google Analytics) and update them to include your highest-ranking keywords.
  • [05:20] You need to remain top-of-mind. The more you can publish, the more touch points you will have.
  • [05:45] Eventually, being top-of-mind will earn you more traffic and conversions.
  • [05:50] That’s all for today!
  • [05:54] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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