Episode #660
How Often Do You Really Need to Blog 
May 22, 2018

In episode #660, Eric and Neil discuss how often you need to blog. Tune in to hear how often you should be blogging and why it matters.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How Often Do You Really Need to Blog
  • [00:35] Some people say quality, others say quantity.
  • [00:48] Hubspot has a $4 Billion market cap.
  • [01:02] They also get 6 million visitors per month.
  • [01:26] From a traffic perspective, you want to blog as much as possible.
  • [01:33] This means 4-10 times per day!
  • [01:36] Look at how many posts Business Insider, HuffPo, Mashable, and Buzzfeed generate each day.
  • [01:46] Quantity is key if you just want traffic.
  • [02:00] Neil posts once per day.
  • [02:30] HuffPo has a contributor network. The more contributors, the more content. They are playing a numbers game.
  • [02:56] Neil’s site is more balanced, because the quality is much higher than sites that publish a bunch of stories each day.
  • [03:38] You absolutely must be consistent.
  • [03:55] Neil likes blogging frequently, but also makes sure the quality is high.
  • [04:22] There isn’t an exact formula with blogging.
  • [04:30] Take the posts that are doing well (Google Analytics) and update them to include your highest-ranking keywords.
  • [05:20] You need to remain top-of-mind. The more you can publish, the more touch points you will have.
  • [05:45] Eventually, being top-of-mind will earn you more traffic and conversions.
  • [05:50] That’s all for today!
  • [05:54] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
Our Boneheaded YouTube Mistake with Marketing School #2188
August 15, 2022

In episode #2188, we talk about our boneheaded YouTube mistake with Marketing School. Tuning in, you’ll find out how Libsyn helped us automate and grow our views, the mistake we made when we stopped...

Episode
How Eric is Utilizing Product-Led Growth for NFTs #2187
August 14, 2022

In episode #2187, we discuss how Eric is using product-led growth for his NFT project. Tuning in, you’ll learn the definition of product-led growth and find out how you can implement it in the world...

Episode
The Ideal Content Cadence (If We Had Unlimited Resources) #2186
August 13, 2022

In episode #2186, Neil and Eric talk about the ideal content cadence, assuming we had unlimited resources! How much content would we be producing? On what channels? What would our team look like? Tune...