Episode #
How Often Should Content Be Updated? #2579
October 12, 2023

In episode #2579, we share our recommendations on how often your content should get updated. One of the biggest things that drive your SEO traffic is how often you update your content. Tuning in you’ll hear us break down the benefits of keeping your content fresh and up to date, why you should focus a good portion of your energy on updating your content, not just generating new content, and what you can do to create the most efficient strategy possible. Join us for a comprehensive overview of everything you need to know about keeping your content relevant and find out just how much time you can save by paying attention to the right metrics! 
TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: How Often Should Content Be Updated?

[00:20] Why it’s so important to update your content regularly.

[00:54] The benefits of updating content versus generating new content.

[01:54] Neil’s decision to create a team dedicated to just updating old pieces of content.

[02:16] Using Google Search Console to find the ideal balance for updating your content.

[03:34] How Forbes is leveraging the power of domain authority.

[05:31] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!

Google Search Console

Ahrefs

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

Single Grain << Eric’s ad agency

NP Digital << Neil’s ad agency

X @neilpatel 

X @ericosiu

Discover Latest Episodes

Episode
Proven YouTube Lead Gen Tactics from Agency Leaders
November 09, 2024

In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. Join their discussion about challenges and strategies related to lead generation, part...

Episode
AI SDRs & New Pricing Models Might Destroy Outbound Sales
November 08, 2024

In episode #2860, Eric Siu and Neil Patel explore how AI-driven sales reps and new pricing models are transforming the game, from increased efficiency to potential disruption. Discover what this means...

Episode
Will AI Take Over Marketing? Lessons from 2 Years of ChatGPT
November 07, 2024

In episode #2859, Eric Siu and Neil Patel discuss the implications of AI, particularly ChatGPT, on the marketing industry. They explore the potential for AI to replace certain roles, the importance of...