Episode #
How Often Should Content Be Updated?
October 12, 2023

In episode #2579, we share our recommendations on how often your content should get updated. One of the biggest things that drive your SEO traffic is how often you update your content. Tuning in you’ll hear us break down the benefits of keeping your content fresh and up to date, why you should focus a good portion of your energy on updating your content, not just generating new content, and what you can do to create the most efficient strategy possible. Join us for a comprehensive overview of everything you need to know about keeping your content relevant and find out just how much time you can save by paying attention to the right metrics! 


  • (00:00) Today’s topic: How Often Should Content Be Updated?
  • (00:20) Why it’s so important to update your content regularly.
  • (00:54) The benefits of updating content versus generating new content.
  • (01:54) Neil’s decision to create a team dedicated to just updating old pieces of content.
  • (02:16) Using Google Search Console to find the ideal balance for updating your content.
  • (03:34) How Forbes is leveraging the power of domain authority.
  • (05:31) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

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