Episode #650
How Often Should You Run Experiments? 
May 12, 2018

In episode #650, Eric and Neil discuss how often you should be running experiments. Tune in to hear when, why, and how you should be running experiments.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How Often Should You Run Experiments?
  • [00:39] Eric thinks you should be running experiments every single week.
  • [00:55] For Eric’s site, they run experiments on the site itself and the business.
  • [01:05] They use North Star to run these experiments and Eric loves the Leaderboard function.
  • [01:45] The more experiments you run, the better off you are.
  • [01:52] However, it’s hard to run experiments when you don’t have enough traffic.
  • [02:04] Once you get enough conversion points (500 per month), you can run 1-2 experiments per month because you will be able to see micro and macro conversions.
  • [02:28] A micro conversion could be someone going to your checkout page.
  • [02:36] A macro conversion could be more sales in general.
  • [03:00] If you’re a small business, it’s ok to track micro conversions only.
  • [03:22] In the short run, if you can’t optimize for conversions and sales, your experimentation should be around traffic generation. Use Similar Web, SEMRush, and AHREFS.
  • [04:15] Managing Oneself is a short booklet that talks about the importance of feedback analysis.
  • [05:14] There isn’t one experiment that will make you a major success, but rather a lot of little things that add up.
  • [05:36] Make sure to break down the experiments to focus on tiny aspects of your business.
  • [06:28] Running experiments over time lets you see what your strengths and weaknesses are.
  • [06:44] That’s all for today!
  • [06:46] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

 

Discover Latest Episodes

Episode #749
Are The Riches Really In The Niches?
August 19, 2018

In episode #749, Eric and Neil discuss whether riches are in the niches. Tune in to hear whether you need to focus on a niche market....

Episode #748
How to Learn the Best Marketing Hacks From the Top 1% 
August 18, 2018

In episode #748, Eric and Neil discuss how you could learn the best marketing hacks from the top 1%. Tune in to hear how you can get the best hacks from the best people....

Episode #748
How to Learn the Best Marketing Hacks From the Top 1% 
August 18, 2018

In episode #748, Eric and Neil discuss how you could learn the best marketing hacks from the top 1%. Tune in to hear how you can get the best hacks from the best people....