In episode #1148, we talk about the important idea of updating content and how often this should be done. A lot of content creators make the mistake of making new content constantly, instead of doubling down and improving already successful content that they have. Tune in to hear our thoughts on staying up to date and how often to efficiently give your content new life! 

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How Often to Update Old Content.
• [00:34] The SEO benefits of updating your content.
• [00:57] New content creation versus updating already established articles and information.
• [02:06] Using tools to track the decay of your content over time.
• [03:10] Minimizing issues and loss of traffic to improve user experience.
• [03:39] Going in-depth on articles and doubling down on quality and currency.
• [04:29] The mistake of constantly creating new content over updating useful articles.
• [05:34] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

• Animalz
• Google Search Console
• Ahrefs
• Backlinko
• Toyota

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