Episode #1337
How Original Research Will Supercharge Your Content Marketing
March 30, 2020

In episode #1337, we talk about how original research can supercharge your content marketing! Creating content based on your own findings and research has proven to increase traffic and backlinks over recycled and old data available elsewhere. Tune in to hear how conducting these studies and posting them in the right way can boost your business!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How Original Research Will Supercharge Your Content Marketing.
[00:35] What do we mean by original research in this context?[01:19] Once the data has been collected and compiled, post something accessible.
[01:41] The increase in backlinks when using original data over someone else’s.
[03:33] Look for hot topics; you want to write about things that people want to read!
[04:01] Data points often signal utility to readers and will get more clicks and traffic.
[04:37] Well-presented data; graphs and graphics with tools like Canva.
[04:52] Outsourcing this job to others if you do not have time to do it yourself! 
[05:11] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

ClickFlow

Backlinko

Ubersuggest

Ahrefs

Canva

Leave Some Feedback:

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

Connect with Us: 

Discover Latest Episodes

Episode
When Should You Hire Offshore Marketing Talent? #2406
March 22, 2023

In episode #2406, Eric and Neil explore the question, “When should you hire offshore marketing talent?” Whether your goal is to save money or expand your business across the globe, hiring offshore...

Episode
How to Get Maximum ROI From Conferences #2405
March 21, 2023

In episode #2405, Eric and Neil talk about how to get maximum ROI from conferences. After recently returning from the Affiliate World Dubai conference, they chose a few of the key learnings from their...

Episode
What Warren Buffett’s $130B Cash Hoard Is Telling Us as Marketers #2404
March 20, 2023

In episode #2404, Neil and Eric talk about what marketers can learn from Warren Buffett’s $130B cash hoard. One of Warren Buffett’s key investor strategies is buying good businesses at a reasonabl...