Episode #957
How Paid Advertising is Actually Dying 
March 15, 2019

In episode #957, we discuss how paid ads are dying. Tune in to hear why this method doesn’t give you a good ROI anymore.

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TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How Paid Advertising is Actually Dying
  • [00:40] The revenue isn’t dying, but the costs are getting so expensive, it’s hard for businesses to get a good ROI.
  • [01:10] So much VC money is getting wasted on ad spending.
  • [02:05] You need to think about upsells and downsells.
  • [02:40] Think of all the possible outlets you can use to push your upsells and downsells.
  • [03:30] The biggest companies in China are not ad platforms, which is different here in the US.
  • [03:50] In the US, the podcasting market is worth $314 Million, whereas in China it’s $3 Billion.
  • [04:15] China is better at monetizing, but we’re getting there.
  • [04:16] That’s all for today!
  • [04:40] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

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