Episode #1330
How Peloton Went From Failing to Becoming a Billion Dollar Business Using 1 Marketing Tactic
March 23, 2020

In episode #1330, we chat about how Peloton turned a failing model around to become a billion-dollar business, using only one marketing tactic! That’s right, we are talking about pricing. If your products or services are priced to high or too low your sales can easily suffer. Tune in to hear about ways to intelligently price your offers in order to maximize sales for your company and keep growing! 

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How Peloton Went from Failing to Becoming a Billion-Dollar Business Using One Marketing Tactic.[00:34] Quick information on Peloton and what the company offers.
[01:09] The initial struggles that the founder of Peloton had with investors.
[01:48] Too cheap or too expensive — both bad for sales.
[02:39] The impact of intelligent pricing; signaling quality through the price tag.
[04:17] Current prices on Peloton’s products and financing options they offer.
[04:50] Starting with high-end pricing and then moving down-market with cheaper items.
[05:19] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Peloton
Nike
Allbirds
Patrick Campbell
Price Intelligently
ProfitWell
Tomasz Tunguz
Affirm
Tesla

Leave Some Feedback:

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

 

Connect with Us: 

Discover Latest Episodes

Episode
Impact of dubbing on MrBeast’s YT is crushing, Adding NYT bestseller to ad increased CTR by 19%, and Each negative keyword adds 2.3% CTR
April 12, 2024

In episode #2719, we cover marketing strategies like the benefits of dubbing videos into different languages, highlighted by Mr. Beast's success. We discuss the power of multilingual ads, the impact o...

Episode
Why Young Men Are Double F**cked
April 11, 2024

In this episode, I had Dr. Orion Taraban – a Psychologist, Men's Mental Health Specialist, and PsychHacks Podcast Host with 5M YouTube views per month. We discussed the challenges and dynamics of mo...

Episode
ConvertKit open metrics – good idea or bad idea, We analyzed 12,037 sessions of 1013 people searching on Google to better understand how people use, and How to lie with data – 91% all cause mortality
April 11, 2024

In episode #2718, we talked about sharing metrics publicly and the benefits and drawbacks of doing so. We also discussed the importance of relatability and the impact of sharing journey stories, as we...