In episode #1330, we chat about how Peloton turned a failing model around to become a billion-dollar business, using only one marketing tactic! That’s right, we are talking about pricing. If your products or services are priced to high or too low your sales can easily suffer. Tune in to hear about ways to intelligently price your offers in order to maximize sales for your company and keep growing!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: How Peloton Went from Failing to Becoming a Billion-Dollar Business Using One Marketing Tactic.[00:34] Quick information on Peloton and what the company offers.
[01:09] The initial struggles that the founder of Peloton had with investors.
[01:48] Too cheap or too expensive — both bad for sales.
[02:39] The impact of intelligent pricing; signaling quality through the price tag.
[04:17] Current prices on Peloton’s products and financing options they offer.
[04:50] Starting with high-end pricing and then moving down-market with cheaper items.
[05:19] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
Links Mentioned in Today’s Episode:
Peloton
Nike
Allbirds
Patrick Campbell
Price Intelligently
ProfitWell
Tomasz Tunguz
Affirm
Tesla
Leave Some Feedback:
- What should we talk about next? Please let us know in the comments below
- Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Discover Latest Episodes
In episode #2229, Neil and Eric talk about seven split tests you won’t regret running. One of the most reliable ways to determine effective marketing methods is by running split tests. Tune in to le...
In episode #2228, Neil and Eric talk about why rising interest rates will make marketing more affordable. Warren Buffet famously said, “be fearful when others are greedy, and greedy when others are ...
In episode #2227, Neil and Eric talk about why the easiest way to go broke is by acting rich. When you’re making hundreds and thousands of dollars, it can be tempting to splurge your cash on non-ess...