Learn Marketing from Neil and Eric Get Started
Episode #1330
How Peloton Went From Failing to Becoming a Billion Dollar Business Using 1 Marketing Tactic
March 23, 2020

In episode #1330, we chat about how Peloton turned a failing model around to become a billion-dollar business, using only one marketing tactic! That’s right, we are talking about pricing. If your products or services are priced to high or too low your sales can easily suffer. Tune in to hear about ways to intelligently price your offers in order to maximize sales for your company and keep growing! 

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How Peloton Went from Failing to Becoming a Billion-Dollar Business Using One Marketing Tactic.[00:34] Quick information on Peloton and what the company offers.
[01:09] The initial struggles that the founder of Peloton had with investors.
[01:48] Too cheap or too expensive — both bad for sales.
[02:39] The impact of intelligent pricing; signaling quality through the price tag.
[04:17] Current prices on Peloton’s products and financing options they offer.
[04:50] Starting with high-end pricing and then moving down-market with cheaper items.
[05:19] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Peloton
Nike
Allbirds
Patrick Campbell
Price Intelligently
ProfitWell
Tomasz Tunguz
Affirm
Tesla

Leave Some Feedback:

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

 

Connect with Us: 

Discover Latest Episodes

Episode #1398
7 Unique Blog Post Angles That Drive a Flood of Traffic and Links
May 30, 2020

In episode #1398 we give you seven unique blog post angles that drive a flood of traffic. From creating visualizations of other popular posts to hosting expert interviews and documenting how you solve...

Episode #1397
7 Simple Ways to Save Money on Your Marketing
May 29, 2020

In episode #1397, we talk about seven simple ways to save money on your marketing! Almost everyone is looking to cut costs at the moment and your marketing budget should be no different. Tune in to he...

Episode #1396
Where The Good Investment Opportunities Are Right Now
May 28, 2020

In episode #1396, we talk about where the good investment opportunities are right now. In the middle of the current pandemic, the only safe action would be putting some money into the stock market, ev...