Episode #794
How Pepsi Defeated Coke In Two Battles (And What You Can Learn From It) 
October 03, 2018

In episode #794, Eric and Neil discuss how Pepsi managed to defeat Coke in two ways. Tune in to hear what you could learn from this soda giant.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How Pepsi Defeated Coke In Two Battles (And What You Can Learn From It)
  • [00:36] Coke is still the biggest beverage company in the world and they have a  larger market cap.
  • [00:57] There is a book about this topic possibly called Fizzled and a podcast called “Business Wars”.
  • [01:10] Pepsi went out of business a couple of times
  • [01:15] When Coke was ahead and 10 Cents a bottle, Pepsi said for 5 Cents, you get double the amount of soda.
  • [01:55] When you do something price-wise like Pepsi did, it’s a great way to gobble up market share and take over.
  • [02:20] Uber and Lyft tried similar techniques and helped the companies grow exponentially.
  • [02:55] Michael Jackson was hot in the 1980’s.
  • [03:10] Pepsi was losing market share, so they paid Michael millions of dollars to do an ad.
  • [03:35] This one spokesperson boosted their sales.
  • [03:55] Freemium and free trials are great ways to undercut your competitors and get more business.
  • [04:45] Choose your spokespeople wisely.
  • [05:41] Pepsi tried to replicate the Michael Jackson effect with Britney Spears and Beyonce and it didn’t work.
  • [06:07] That’s it for today!
  • [06:12] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. They will throw a live event once they reach their goal.

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