Episode #
How Piggybacking on Big Brands Drives Sales + Is Liquid Death’s Hype Killing Its Brand?
August 26, 2025

In this episode #3029, Eric Siu and Neil Patel discuss how brands can leverage popular culture in marketing, drawing lessons from companies like Nintendo and Liquid Death. They highlight the risks of expanding product lines, the influence of investor pressure, and the ongoing challenge for businesses to stay relevant in competitive markets.

TIME-STAMPED SHOW NOTES

(00:00) The Power of Popularity in Marketing

(03:39) Brand Evolution and Market Positioning

(07:17) The Risks of Expanding Product Lines

(11:05) Investor Pressure and Business Growth

(15:32) The Challenge of Staying Relevant

To suggest a topic, go to https://www.marketingschool.io.

For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel.

Connect with Us:

Single Grain << Eric's ad agency

NP Digital << Neil’s ad agency

X @neilpatel, @ericosiu

Instagram @neilpatel, @ericosiu

Drop Us a Review If You Enjoyed the Episode!

Discover Latest Episodes

Episode
Is Storytelling the New Marketing?
December 26, 2025

Neil and Eric break down why “storyteller” is suddenly the hottest corporate job title, from a Wall Street Journal trend to LinkedIn listings doubling in a year and Vanta paying up to $274,000 for...

Episode
What We Would Gamble On
December 24, 2025

Neil and Eric break down smart bets from a work and investment perspective, why crypto still has upside potential, and why hiring great people only works at the right stage of business. They share rea...

Episode
AI Law Firm Hits $100M But…
December 24, 2025

In this episode, Neil and Eric break down the rise of AI hype versus real usage, using Harvey AI, Microsoft Copilot, and ZoomInfo as case studies. They discuss $8B AI valuations, low user adoption, re...