In episode #2452, Neil and Eric talk about the different monetization models available for podcasters. From the most common model of ads to promoting your own products and services and selling premium podcast subscriptions, you’ll hear Eric explain the typical monetization models. Then Neil argues why he feels all podcasts and content should be free as you pursue reaching the right audience or Total Addressable Market (TAM) with your services. Tuning in you’ll also hear about the novel concept of “ads for equity” and the company that has successfully pulled this off.
TIME-STAMPED SHOW NOTES:
- [00:00] Today’s topic: How Podcasting Can Unlock Lucrative Monetization Models.
- [00:36] Ads as the most common podcast monetization model.
- [00:56] Promoting your own products and services as another typical monetization model.
- [01:32] Selling podcast subscriptions for premium content.
- [01:42] Why most of your content should be given away for free.
- [02:10] Monetizing through conferences.
- [02:18] Why Neil focuses on reaching the right audience over monetizing podcasts or other media.
- [03:30] The types of Total Addressable Markets (TAMs) you want to aim for.
- [06:01] Short-term money versus long-term money.
- [06:29] The example of Tegus and “ads for equity” is a different monetization model that you can pursue.
- [07:55] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
- DreamHost
- Shopify
- Athletic Grade
- Tegus
- Don’t forget to help us grow by subscribing and liking on YouTube!
Leave Some Feedback:
- What should we talk about next? Please let us know in the comments below
- Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
- Single Grain << Eric’s ad agency
- NP Digital << Neil’s ad agency
- Twitter @neilpatel
- Twitter @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
Discover Latest Episodes
In this episode #3039, Eric Siu and Neil Patel discuss a wide range of business lessons, from a viral US Open controversy to Elon Musk’s unique communication style and the rise of Pop Mart in China....
In this episode #3038, Eric Siu and Neil Patel break down agency growth and revenue trends, highlighting the effectiveness of outbound marketing in driving results. They also compare capitalism and so...
In this episode #3067, Eric and Neil discuss how content creation is shifting from keyword-heavy tactics to covering topics in depth, especially with AI reshaping SEO. They highlight the value of plat...