Episode #
How Podcasting Can Unlock Lucrative Monetization Models
May 12, 2023

In episode #2452, Neil and Eric talk about the different monetization models available for podcasters. From the most common model of ads to promoting your own products and services and selling premium podcast subscriptions, you’ll hear Eric explain the typical monetization models. Then Neil argues why he feels all podcasts and content should be free as you pursue reaching the right audience or Total Addressable Market (TAM) with your services. Tuning in you’ll also hear about the novel concept of “ads for equity” and the company that has successfully pulled this off.

TIME-STAMPED SHOW NOTES:

  • [00:00] Today’s topic: How Podcasting Can Unlock Lucrative Monetization Models.
  • [00:36] Ads as the most common podcast monetization model.
  • [00:56] Promoting your own products and services as another typical monetization model.
  • [01:32] Selling podcast subscriptions for premium content.
  • [01:42] Why most of your content should be given away for free. 
  • [02:10] Monetizing through conferences.
  • [02:18] Why Neil focuses on reaching the right audience over monetizing podcasts or other media.
  • [03:30] The types of Total Addressable Markets (TAMs) you want to aim for.
  • [06:01] Short-term money versus long-term money.
  • [06:29] The example of Tegus and “ads for equity” is a different monetization model that you can pursue.
  • [07:55] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

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