In episode #1323, we talk about how pricing can be one of your biggest levers. In crowded and competitive markets, you can use your pricing model as a way to get an advantage over your peers and capture the audience that is up for grabs. Tune in to hear some examples of how companies you know are doing this smartly!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How Pricing Can Be One of Your Biggest Levers.
• [00:39] Examples of big companies using reduced rates to grow.
• [01:38] Understanding your market and pitching at the right level.
• [03:05] Pricing as a differentiator from competitors in a crowded market.
• [03:39] The biggest winners in the online startup game at the moment.
• [05:05] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

• Netflix
• Uber
• Disney+
• Amazon Prime
• Apple
• Jeff Bezos
• OptinMonster
• ProfitWell
• BareMetrics
• ConvertKit

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• Twitter @ericosiu