Episode #747
How Seinfeld Emails Will Grow Your Sales 
August 17, 2018

In episode #747, Eric and Neil discuss how Seinfeld emails can increase your sales. Tune in to hear why you should be writing Seinfeld emails.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How Seinfeld Emails Will Grow Your Sales
  • [00:45] Ben Settle has a service called “Email Players” and shares a bunch of email marketing tactics.
  • [01:20] Seinfeld Emails are so-called, because the emails don’t talk about the product or anything related to your business (it’s an email about nothing), but then you find a way to tie it in to your product.
  • [02:26] There are so many different email sequences.
  • [03:25] If people just wrote emails for different parts of their sequence, their conversions would go up.
  • [03:40] You need to send out as many emails as you can.
  • [03:50] Sam Evans earns over $20 Million/year doing his consulting course.
  • [04:00] He puts out an email every single day.
  • [04:25] It’s not just using the Seinfeld method, it should be about storytelling.
  • [05:06] That’s all for today!
  • [05:10] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
Why X Crushes Meta’s Threads
January 01, 2026

Neil and Eric break down the Threads vs X mindset gap, why “victim mentality” kills progress, and how focusing on one craft can beat trying to be well-rounded. They debate early specialization vs ...

Episode
How Nano Banana Saved Google
December 31, 2025

Google Gemini’s breakout in 2025 gets pinned on “Nano Banana,” Google’s fast image generation and editing push that coincided with Gemini MAUs jumping from 350M to 650M by October, plus moment...

Episode
The 7 Powers Of Business
December 30, 2025

Neil and Eric break down Hamilton Helmer’s 7 Powers framework for building a durable competitive business: branding, process power, switching costs, scale economies, cornered resources, network econ...