Episode #747
How Seinfeld Emails Will Grow Your Sales 
August 17, 2018

In episode #747, Eric and Neil discuss how Seinfeld emails can increase your sales. Tune in to hear why you should be writing Seinfeld emails.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How Seinfeld Emails Will Grow Your Sales
  • [00:45] Ben Settle has a service called “Email Players” and shares a bunch of email marketing tactics.
  • [01:20] Seinfeld Emails are so-called, because the emails don’t talk about the product or anything related to your business (it’s an email about nothing), but then you find a way to tie it in to your product.
  • [02:26] There are so many different email sequences.
  • [03:25] If people just wrote emails for different parts of their sequence, their conversions would go up.
  • [03:40] You need to send out as many emails as you can.
  • [03:50] Sam Evans earns over $20 Million/year doing his consulting course.
  • [04:00] He puts out an email every single day.
  • [04:25] It’s not just using the Seinfeld method, it should be about storytelling.
  • [05:06] That’s all for today!
  • [05:10] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
The Rule of 7 Is Dead: Why You Need 28 Touches Now
October 22, 2026

Eric and Neil say the rule of 7 has grown toward the rule of 28, and that buyers touch a brand 8 times for a sub-$100 B2C buy and 23 times at $10K-plus. A gelato shop stranger who knew them from diffe...

Episode
Do NOT Sleep on X Money!
October 20, 2026

Eric and Neil start with X Money, which pays 3% cash back and 6% interest, and argue that the offer is under marketed and would get more people investing. They test an AI-written blog post on a client...