Episode #465
How SEO Is Going to Change in 2018
November 08, 2017

In Episode #465, Eric and Neil discuss how SEO is going to change in 2018. You’ll find out why that #1 spot in a search result is becoming more and more crucial for the purpose of voice searches. You’ll also hear what will affect your likelihood of appearing first.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: How SEO Is Going to Change in 2018
  • 00:40 – Voice searches are becoming more and more popular
  • 00:49 – If you’re going after a voice search, you’re only going to get one result
    • 01:06 – Gaining the first position for search results is crucial
  • 01:27 – Google has been investing so much into voice
  • 02:00 – In Google’s algorithm, one factor is the brand query
    • 02:12 – People are searching for keywords associated with the brand, like “Neil Patel SEO”
    • 02:32 – It’s one of the hardest factors to manipulate
  • 02:40 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool
  • 02:56 – That’s it for today’s episode!

3 Key Points:

  1. The use of voice search in mobile devices has been growing significantly.
  2. The first spot in a search result is becoming more crucial as voice search will only show one result.
  3. People are using brand queries that can affect a brand’s standing in a search result.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
Cool S**t We’re Doing In AI This Quarter, How This Weird Economy Is Affecting Marketing, How We’re Generating Pipeline In A Weird Economy
May 29, 2025

In this episode #2980, Eric Siu and Neil Patel discuss how AI is revolutionizing advertising, the evolution of digital marketing strategies, and shifting workplace dynamics. They also reflect on the t...

Episode
How Netflix Is Revolutionizing Ad Buying, Bosses Are Done Being ‘Nice’, 14M YouTuber Quits – Is Going Viral Worth It?
May 28, 2025

In this episode #2979, Eric Siu and Neil Patel discuss how AI is transforming advertising, including Netflix's dynamic ad placements. They explore shifts in digital marketing, evolving workplace expec...

Episode
SEO Attribution Is COMPLETELY F**CKED, Dressing Nice Doesn’t Make You More Money, How To Get A 50% Discount On Luxury Clothes
May 27, 2025

In this episode #2978, Eric Siu and Neil Patel discuss the challenges of SEO attribution, the evolution of marketing, and the need to prioritize customer value over metrics. They also explore the role...