Episode #465
How SEO Is Going to Change in 2018
November 08, 2017

In Episode #465, Eric and Neil discuss how SEO is going to change in 2018. You’ll find out why that #1 spot in a search result is becoming more and more crucial for the purpose of voice searches. You’ll also hear what will affect your likelihood of appearing first.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: How SEO Is Going to Change in 2018
  • 00:40 – Voice searches are becoming more and more popular
  • 00:49 – If you’re going after a voice search, you’re only going to get one result
    • 01:06 – Gaining the first position for search results is crucial
  • 01:27 – Google has been investing so much into voice
  • 02:00 – In Google’s algorithm, one factor is the brand query
    • 02:12 – People are searching for keywords associated with the brand, like “Neil Patel SEO”
    • 02:32 – It’s one of the hardest factors to manipulate
  • 02:40 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool
  • 02:56 – That’s it for today’s episode!

3 Key Points:

  1. The use of voice search in mobile devices has been growing significantly.
  2. The first spot in a search result is becoming more crucial as voice search will only show one result.
  3. People are using brand queries that can affect a brand’s standing in a search result.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
25.6% of All Searches Are Now Zero Click and Here’s What You Should Do #2295
December 01, 2022

In episode #2295, Neil and Eric talk about how 25.6% of all searches are now zero-click, and what you should do. Google’s new methods for displaying search results are becoming increasingly sophisti...

Episode
Should You Hire Friends or Family? #2294
November 30, 2022

In episode #2294, we discuss whether or not you should hire friends and family. Regardless of the size of your business, hiring someone from your inner circle can be complicated! Ultimately, it comes ...

Episode
Why Some Ad Platforms Will Struggle in The Future #2293
November 29, 2022

In episode #2293, Neil and Eric discuss why some ad platforms will struggle in the future. Apple’s recent privacy changes on iOS have had a significant impact on digital advertising. With Google loo...