Episode #465
How SEO Is Going to Change in 2018
November 08, 2017

In Episode #465, Eric and Neil discuss how SEO is going to change in 2018. You’ll find out why that #1 spot in a search result is becoming more and more crucial for the purpose of voice searches. You’ll also hear what will affect your likelihood of appearing first.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: How SEO Is Going to Change in 2018
  • 00:40 – Voice searches are becoming more and more popular
  • 00:49 – If you’re going after a voice search, you’re only going to get one result
    • 01:06 – Gaining the first position for search results is crucial
  • 01:27 – Google has been investing so much into voice
  • 02:00 – In Google’s algorithm, one factor is the brand query
    • 02:12 – People are searching for keywords associated with the brand, like “Neil Patel SEO”
    • 02:32 – It’s one of the hardest factors to manipulate
  • 02:40 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool
  • 02:56 – That’s it for today’s episode!

3 Key Points:

  1. The use of voice search in mobile devices has been growing significantly.
  2. The first spot in a search result is becoming more crucial as voice search will only show one result.
  3. People are using brand queries that can affect a brand’s standing in a search result.

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