Episode #465
How SEO Is Going to Change in 2018
November 08, 2017

In Episode #465, Eric and Neil discuss how SEO is going to change in 2018. You’ll find out why that #1 spot in a search result is becoming more and more crucial for the purpose of voice searches. You’ll also hear what will affect your likelihood of appearing first.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: How SEO Is Going to Change in 2018
  • 00:40 – Voice searches are becoming more and more popular
  • 00:49 – If you’re going after a voice search, you’re only going to get one result
    • 01:06 – Gaining the first position for search results is crucial
  • 01:27 – Google has been investing so much into voice
  • 02:00 – In Google’s algorithm, one factor is the brand query
    • 02:12 – People are searching for keywords associated with the brand, like “Neil Patel SEO”
    • 02:32 – It’s one of the hardest factors to manipulate
  • 02:40 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool
  • 02:56 – That’s it for today’s episode!

3 Key Points:

  1. The use of voice search in mobile devices has been growing significantly.
  2. The first spot in a search result is becoming more crucial as voice search will only show one result.
  3. People are using brand queries that can affect a brand’s standing in a search result.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
Should Your Business Have A Phone Number Listed? #1933
December 01, 2021

In episode #1933, Neil and Eric talk about whether your business should have a phone number listed. Having a phone number listed may seem outdated, but testing has shown that simply listing a phone nu...

Episode
The Economics of Buying Another Business Versus Building #1932
November 30, 2021

In episode #1932, Neil and Eric talk about the economics of buying another business versus building. When you’re deciding whether or not to buy a business, the number one question you should ask you...

Episode
How to Profit Off Your Blog Without Selling Out #1931
November 29, 2021

In episode #1931, Neil and Eric talk about how to profit off your blog without selling out. If you pivot from your original content in order to sell something, there’s a good chance you’ll feel li...