Episode #
How SGE Will Dramatically Change Your SEO Traffic #2620
November 28, 2023

In episode #2620, We delve into the impact of Google’s search generative experience (SGE) on SEO traffic. SGE, an AI-generated response providing instant answers in search results, is poised to alter the click-through rate (CTR) model, resulting in lower CTRs for top-ranking positions. We stress the importance for content creators like us to produce comprehensive and up-to-date content to stay competitive in this evolving landscape. Furthermore, we observe a shift in user behavior, with longer search queries contributing to an elongated tail of search terms.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 


(00:00) Today’s topic: How SGE Will Dramatically Change Your SEO Traffic

(00:33) SGE provides AI-generated responses and suggestions

(01:26) SGE is cautious with financial and health advice

(01:51) Post-SGE click-through rates for top positions decrease

(02:25) SGE presence varies, affecting traffic differently for each query

(03:02) Content creators should make thorough and updated content

(04:06) Users won’t wait more than 14.6 seconds for AI snapshots

(04:37) Longer tail searches are becoming more common

(05:54) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Michael King’s article on SGE

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Single Grain << Eric’s ad agency

NP Digital << Neil’s ad agency

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X @ericosiu

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