Episode #
How SGE Will Dramatically Change Your SEO Traffic
November 28, 2023

In episode #2620, We delve into the impact of Google’s search generative experience (SGE) on SEO traffic. SGE, an AI-generated response providing instant answers in search results, is poised to alter the click-through rate (CTR) model, resulting in lower CTRs for top-ranking positions. We stress the importance for content creators like us to produce comprehensive and up-to-date content to stay competitive in this evolving landscape. Furthermore, we observe a shift in user behavior, with longer search queries contributing to an elongated tail of search terms.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT


  • (00:00) Today’s topic: How SGE Will Dramatically Change Your SEO Traffic
  • (00:33) SGE provides AI-generated responses and suggestions
  • (01:26) SGE is cautious with financial and health advice
  • (01:51) Post-SGE click-through rates for top positions decrease
  • (02:25) SGE presence varies, affecting traffic differently for each query
  • (03:02) Content creators should make thorough and updated content
  • (04:06) Users won’t wait more than 14.6 seconds for AI snapshots
  • (04:37) Longer tail searches are becoming more common
  • (05:54) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Leave Some Feedback:

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Discover Latest Episodes

The future of marketing agencies, How to increase your agency’s value, & more
February 20, 2024

In episode #2681 of Marketing School, hosts Eric Siu, Neil Patel, and Ralph Burns along with Kasim Aslam from the Perpetual Traffic podcast delve into the future of agencies and the evolving landscape...

MrBeast makes $250k on X, Using ViewStats, and How to avoid the fate of legacy media
February 19, 2024

In episode #2680, we delve into the success of Mr. Beast's YouTube video and the strategies that propelled it. We analyze how Mr. Beast's extensive social following and top-notch content played pivota...

Revealing Neil Patel’s marketing strategy, Eavesdrop Marketing, 30% of Zapier employees now have AI zaps doing stuff automatically for them, and the 25 qualities of a great piece of content
February 16, 2024

In episode #2679, we discuss our experiences in taking back control of our marketing strategies. Neil shares his frustration with the overload of content being produced by his team and explains how he...