Episode #
How SGE Will Dramatically Change Your SEO Traffic
November 28, 2023

In episode #2620, We delve into the impact of Google’s search generative experience (SGE) on SEO traffic. SGE, an AI-generated response providing instant answers in search results, is poised to alter the click-through rate (CTR) model, resulting in lower CTRs for top-ranking positions. We stress the importance for content creators like us to produce comprehensive and up-to-date content to stay competitive in this evolving landscape. Furthermore, we observe a shift in user behavior, with longer search queries contributing to an elongated tail of search terms.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT


  • (00:00) Today’s topic: How SGE Will Dramatically Change Your SEO Traffic
  • (00:33) SGE provides AI-generated responses and suggestions
  • (01:26) SGE is cautious with financial and health advice
  • (01:51) Post-SGE click-through rates for top positions decrease
  • (02:25) SGE presence varies, affecting traffic differently for each query
  • (03:02) Content creators should make thorough and updated content
  • (04:06) Users won’t wait more than 14.6 seconds for AI snapshots
  • (04:37) Longer tail searches are becoming more common
  • (05:54) That’s it for today! Don’t forget to rate, review, and subscribe!

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