In Episode #271, Eric and Neil discuss how a small business can get started with public relations without hiring an agency. Tune in to learn the online tools that can help make your PR a breeze and other effective ways that do not cost you a single dollar.

Time Stamped Show Notes:

• 00:27 – Today’s topic: How Small Businesses Can Get Started with PR Without Hiring an Agency
• 00:36 – Public relations is still relevant today
• 00:49 – Eric recommends HARO or Help a Reporter Out
  • 00:54 – You can find reporters who are also looking for help
  • 01:04 – They have all sorts of categories of stories that you don’t expect
  • 01:16 – Monitor it and get daily alerts
• 01:28 – Neil, as a startup, loves using agencies and individual people
  • 01:37 – Chris Barrett is a performance-based PR rep
  • 01:47 – Traditional PR people don’t think that Chris’ model is healthy for the space
  • 01:55 – Chris still continues with his model and has also worked with Eric
  • 02:14 – Pay per performance is definitely an option
• 02:21 – PRLOG is another tool that you can use
• 02:28 – “The best PR isn’t what most people think of”
• 02:36 – Neil hit people up in their space and he helped them out for free
  • 02:44 – Get them to blog about your business in exchange for the “help”
• 03:06 – You can also use Mail Merge to reach out to people
• 03:22 – JournoRequest can also do PR for you
• 03:33 – Take a look at your dimensions and your competitors’ as well
• 03:51 – Have the monitoring tools in place
• 03:56 – PR is a numbers game
• 04:22 – Another tool is Radio Guest List which is similar to HARO, but for audio
• 04:56 – BlogDash will make blog outreach easier
• 05:15 – Marketing School is giving away a one year annual subscription to LeadQuizzes which allows you to collect leads from the quizzes you made
  • 05:30 – To win, rate, review, and subscribe to Marketing School
  • 05:33 – Text MARKETINGSCHOOL to 33444
• 05:43 – Neil used LeadQuizzes on his website, Nutrition Secrets
• 06:18 – That’s it for today’s episode!

3 Key Points:

1. PR is still relevant today and even small businesses need it – it increases brand awareness.
2. Pay per performance is an option that you can try, especially if you’re a small company.
3. PR is a numbers game – track your dimensions.

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