Episode #271
How Small Businesses Can Get Started with PR Without Hiring an Agency
April 28, 2017

In Episode #271, Eric and Neil discuss how a small business can get started with public relations without hiring an agency. Tune in to learn the online tools that can help make your PR a breeze and other effective ways that do not cost you a single dollar.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: How Small Businesses Can Get Started with PR Without Hiring an Agency
  • 00:36 – Public relations is still relevant today
  • 00:49 – Eric recommends HARO or Help a Reporter Out
    • 00:54 – You can find reporters who are also looking for help
    • 01:04 – They have all sorts of categories of stories that you don’t expect
    • 01:16 – Monitor it and get daily alerts
  • 01:28 – Neil, as a startup, loves using agencies and individual people
    • 01:37 – Chris Barrett is a performance-based PR rep
    • 01:47 – Traditional PR people don’t think that Chris’ model is healthy for the space
    • 01:55 – Chris still continues with his model and has also worked with Eric
    • 02:14 – Pay per performance is definitely an option
  • 02:21 – PRLOG is another tool that you can use
  • 02:28 – “The best PR isn’t what most people think of”
  • 02:36 – Neil hit people up in their space and he helped them out for free
    • 02:44 – Get them to blog about your business in exchange for the “help”
  • 03:06 – You can also use Mail Merge to reach out to people
  • 03:22 – JournoRequest can also do PR for you
  • 03:33 – Take a look at your dimensions and your competitors’ as well
  • 03:51 – Have the monitoring tools in place
  • 03:56 – PR is a numbers game
  • 04:22 – Another tool is Radio Guest List which is similar to HARO, but for audio
  • 04:56 – BlogDash will make blog outreach easier
  • 05:15 – Marketing School is giving away a one year annual subscription to LeadQuizzes which allows you to collect leads from the quizzes you made
    • 05:30 – To win, rate, review, and subscribe to Marketing School
    • 05:33 – Text MARKETINGSCHOOL to 33444
  • 05:43 – Neil used LeadQuizzes on his website, Nutrition Secrets
  • 06:18 – That’s it for today’s episode!

3 Key Points:

  1. PR is still relevant today and even small businesses need it – it increases brand awareness.
  2. Pay per performance is an option that you can try, especially if you’re a small company.
  3. PR is a numbers game – track your dimensions.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
The Ideal Content Cadence (If We Had Unlimited Resources) #2186
August 13, 2022

In episode #2186, Neil and Eric talk about the ideal content cadence, assuming we had unlimited resources! How much content would we be producing? On what channels? What would our team look like? Tune...

Episode
How To Hire Short Form Video Editors at Scale. #2185
August 12, 2022

In episode #2185, Neil and Eric talk about how to hire short-form video editors at scale. There are more opportunities than ever to find and hire freelancers from the comfort of your favorite device, ...

Episode
How This Business Game Can 40x Your Company’s Valuation
August 11, 2022

If someone were to ask you about the state of your cash flow, would you be able to give an accurate response? According to today’s guest, Alan Miltz, most companies misunderstand their cash flow, an...