Episode #1413
How Spending Half a Billion Dollars on Marketing Won’t Solve Your Problems
June 14, 2020

In episode #1413, we talk about how you won’t solve your problems by spending a billion dollars on marketing. By taking a look at the recent half a billion-dollar Bloomberg marketing campaign, we show you how being really rich on its own is not enough to create truly great marketing campaigns! Tune in and learn about smart, pointed marketing that is truly customer-obsessed!

 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How Spending a Billion Dollars on Marketing Will Not Solve Your Problems.
  • [00:33] Trump versus Bloomberg’s marketing and why a muddled message won’t work.
  • [01:43] The value of making your message relatable to the common person.
  • [03:05] Not becoming lazy with marketing as you grow richer.
  • [04:10] Learning from Jeff Bezos and obsessing over your customer, not your competition.
  • [05:00] That’s it for today!
  • [05:04] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

 

Links Mentioned in Today’s Episode:

 

Donald Trump

Mike Bloomberg

Jeff Bezos

Amazon

SpaceX

 

Leave Some Feedback:

 

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

 

Connect with Us: 

Discover Latest Episodes

Episode
Are Standing 1 On 1’s Stupid?, Erewhon’s Sneaky Way To Bring Customers Back, He Sends Custom Swords To Get Millions In Profits (100% Response Rate), How We’re Going To Ramp The F**K Out Of YouTube
May 22, 2025

In this episode #2976, Eric Siu and Neil Patel explore one-on-ones, marketing tactics, economic trends, and how politics and consumer behavior impact business. They also share YouTube growth tips and ...

Episode
The Management Styles Of Mark Zuckerberg And Jensen Huang, Private CEO Conversations Around AI And Their People, The Real Use Case For AI (It’s Not Replacing Jobs)
May 21, 2025

In this episode #2975, Eric Siu and Neil Patel explore how tech giants are driving innovation and how AI is reshaping jobs, marketing, and workplace culture. They highlight the importance of adapting ...

Episode
The One Trait That Determines If You’ll Be Rich, The One Thing Worth Micromanaging On Forever, How Bad Is The Economy Affecting Marketing?
May 20, 2025

In this episode #2974, Eric Siu and Neil Patel discuss staying resilient in tough times, balancing ethics in business, and the role of tech in preserving memories and legacies. They also reflect on ho...