In episode #1239, we discuss the benefits of creating a story around your business. Before people will invest in your product or service, especially with higher-priced items, they want to relate to you, and stories are a great way of making yourself more relatable. Tune in to hear what brands have made major successes with their storytelling! 

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: Storytelling in Business. 
• [00:36] Examples of companies who have made stories part of their brand. 
• [01:01] Why storytelling is such a powerful strategy in business. 
• [01:22] Thinking of stories as rollercoasters and highlighting the ups and downs. 
• [01:55] The biggest benefit to being more relatable as a brand. 
• [02:28] Realizing that your story is about you being a guide for your customers. 
• [03:08] Picking the right time and place to share your story. 
• [03:35] How stories also help to sell higher-priced items. 
• [04:44] The importance of stating what your plan is for guiding people.
• [05:17] Encouraging and challenging customers to take action. 
• [05:49] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

• Beats by Dre
• Nike
• StoryBrand

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