In episode #1239, we discuss the benefits of creating a story around your business. Before people will invest in your product or service, especially with higher-priced items, they want to relate to you, and stories are a great way of making yourself more relatable. Tune in to hear what brands have made major successes with their storytelling!
TIME-STAMPED SHOW NOTES:
- [00:20] Today’s topic: Storytelling in Business.
- [00:36] Examples of companies who have made stories part of their brand.
- [01:01] Why storytelling is such a powerful strategy in business.
- [01:22] Thinking of stories as rollercoasters and highlighting the ups and downs.
- [01:55] The biggest benefit to being more relatable as a brand.
- [02:28] Realizing that your story is about you being a guide for your customers.
- [03:08] Picking the right time and place to share your story.
- [03:35] How stories also help to sell higher-priced items.
- [04:44] The importance of stating what your plan is for guiding people.
- [05:17] Encouraging and challenging customers to take action.
- [05:49] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
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