In episode #1251, we look at how you can use success gaps to steer your content marketing strategy. So what exactly is a success gap and what does success look like for your customers? The key is that it is not always about selling! If you can educate and help people with all their problems, you are more likely to succeed in the long run. Tune in today to learn more about how to build brand trustworthiness and help your potential customers find success.
TIME-STAMPED SHOW NOTES:
- [00:25] Today’s topic: How Success Gaps Can Guide Your Content Marketing.
- [00:33] Success gap: what your customers need to become successful.
- [01:45] Importance of helping your customers solve their problems and be more successful.
- [02:18] Building brand awareness and trust to leverage word-of-mouth marketing.
- [02:40] Why content marketing is essentially another way to help your potential customers.
- [03:34] A tool to determine to best way to help your customers: Ubersuggest.
- [04:08] That’s it for today!
- [04:31] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
Links Mentioned in Today’s Episode:
Leave Some Feedback:
- What should we talk about next? Please let us know in the comments below
- Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Discover Latest Episodes
In episode #2968, Eric Siu and Neil Patel discuss the new startup playbook, questioning the need for traditional venture capital and emphasizing AI’s growing role. They highlight the shift toward se...
In episode #2967, Eric Siu and Neil Patel discuss building relationships to attract top event speakers, share marketing insights from a private summit, and examine TikTok advertising. They highlight t...
In episode #2966, Eric Siu and Neil Patel discuss the shift to zero click results and the growing importance of strong branding in digital marketing. They cover strategies for mastering marketing chan...