Episode #1251
How Success Gaps Can Guide Your Content Marketing
January 03, 2020

In episode #1251, we look at how you can use success gaps to steer your content marketing strategy. So what exactly is a success gap and what does success look like for your customers? The key is that it is not always about selling! If you can educate and help people with all their problems, you are more likely to succeed in the long run. Tune in today to learn more about how to build brand trustworthiness and help your potential customers find success.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How Success Gaps Can Guide Your Content Marketing.
  • [00:33] Success gap: what your customers need to become successful.
  • [01:45] Importance of helping your customers solve their problems and be more successful.
  • [02:18] Building brand awareness and trust to leverage word-of-mouth marketing.
  • [02:40] Why content marketing is essentially another way to help your potential customers.
  • [03:34] A tool to determine to best way to help your customers: Ubersuggest.
  • [04:08] That’s it for today!
  • [04:31] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Leave Some Feedback:

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

Connect with Us: 

Discover Latest Episodes

Episode
How to Create Content for AI, Gymshark’s Sorority Play, and Rethinking Burnout
September 09, 2025

In this episode #3067, Eric and Neil discuss how content creation is shifting from keyword-heavy tactics to covering topics in depth, especially with AI reshaping SEO. They highlight the value of plat...

Episode
AI Is Killing Junior Jobs, Here’s What’s Replacing Them
September 08, 2025

In this episode #3036, Eric and Neil discuss how AI is reshaping the job market, with fewer junior roles available and a growing demand for senior talent. They highlight the importance of adapting thr...

Episode
Top Talent Left Zuck for Elon, Cloudflare’s Bold Bet, AI Pilots Keep Failing, and YouTube’s AI Advantage
September 04, 2025

In this episode #3035, Eric Siu and Neil Patel discuss the AI talent shift from Meta to Elon Musk’s XAI, the challenges of adopting AI, and the tough truths of angel investing. They also explore You...