Episode #1251
How Success Gaps Can Guide Your Content Marketing
January 03, 2020

In episode #1251, we look at how you can use success gaps to steer your content marketing strategy. So what exactly is a success gap and what does success look like for your customers? The key is that it is not always about selling! If you can educate and help people with all their problems, you are more likely to succeed in the long run. Tune in today to learn more about how to build brand trustworthiness and help your potential customers find success.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How Success Gaps Can Guide Your Content Marketing.
  • [00:33] Success gap: what your customers need to become successful.
  • [01:45] Importance of helping your customers solve their problems and be more successful.
  • [02:18] Building brand awareness and trust to leverage word-of-mouth marketing.
  • [02:40] Why content marketing is essentially another way to help your potential customers.
  • [03:34] A tool to determine to best way to help your customers: Ubersuggest.
  • [04:08] That’s it for today!
  • [04:31] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Leave Some Feedback:

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

Connect with Us: 

Discover Latest Episodes

Episode
How to Win at LinkedIn #2191
August 18, 2022

In episode #2191, Neil and Eric discuss how to win at LinkedIn. Of its 260 million monthly active users, only 1% create content on LinkedIn. When compared with 87% of Instagram’s one billion plus us...

Episode
How We Batch Our Content #2190
August 17, 2022

In episode #2190, we talk about how we batch our content. Depending on whether it’s long-form video, blog posts, or podcast episodes, we have put different processes in place to help us save time an...

Episode
YouTube Success Secrets #2189
August 16, 2022

In episode #2189, Neil and Eric discuss some of the best-kept YouTube success secrets! We share what has worked for us, as well as the mistakes we have made and how you can avoid them. You’ll also l...