Episode #1251
How Success Gaps Can Guide Your Content Marketing
January 03, 2020

In episode #1251, we look at how you can use success gaps to steer your content marketing strategy. So what exactly is a success gap and what does success look like for your customers? The key is that it is not always about selling! If you can educate and help people with all their problems, you are more likely to succeed in the long run. Tune in today to learn more about how to build brand trustworthiness and help your potential customers find success.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How Success Gaps Can Guide Your Content Marketing.
  • [00:33] Success gap: what your customers need to become successful.
  • [01:45] Importance of helping your customers solve their problems and be more successful.
  • [02:18] Building brand awareness and trust to leverage word-of-mouth marketing.
  • [02:40] Why content marketing is essentially another way to help your potential customers.
  • [03:34] A tool to determine to best way to help your customers: Ubersuggest.
  • [04:08] That’s it for today!
  • [04:31] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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