In episode #630, Eric and Neil explain how successful marketers think. Tune in to hear what you should be doing to become a more successful marketer.

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: How Successful Marketers Think
• [00:35] Successful marketers are numb to failure.
• [00:45] Most experiments are going to fail, but as long as you continue to improve by 1%/week, that will be a 50% gain over the course of a year.
• [01:13] Consistency is key!
• [01:20] It takes time to get things right, but you have to stay the course.
• [01:45] Eric writes thousands of blog posts, even though he has terrible grammar. He knows it is important to follow through and be consistent.
• [01:50] Be a T-shaped marketer.
• [02:30] Spot trends! If you are not good at spotting trends, keep reading news sites and stay on top of things.
• [03:25] Things change so quickly in marketing.
• [04:45] If you are not thinking about ROI, you are not going to succeed in the marketing world.
• [05:20] It’s important to be data-driven; the numbers do not lie.
• [05:59] Don’t be afraid to shake up whatever industry you are in.
• [06:12] Neil is willing to do this by taking competitors products or services, copying them, and then offering them for free.
• [06:51] That’s all for today!
• [06:57] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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