Episode #
How to Allocate $1k in Ad Spend to Pre-Validate Your Product #2168
July 26, 2022

In episode #2168, we talk about how to allocate $1k in ad spend for the pre-validation of your new product! When launching something new, nothing can replace actual research and experimentation with users, so the first money you spend can go a long way. Tune in to hear about some of the tips and tools we recommend for getting your product off the ground.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How to Allocate $1k in Ad Spend to Pre-Validate Your Product.
  • [00:29] Why pre-validation is important for your next big idea. 
  • [00:41] Examples of where we like to spend money in the beginning.
  • [01:27] How to spend and in what sort of increments.
  • [02:16] Bringing in the idea of the total accessible market.
  • [02:32] Useful tools that can help you build early on.
  • [03:20] Learning through iteration over time.
  • [04:02] Why taking action and diving in is the best way forward. 
  • [04:25] That is it for today!
  • [04:29] Go to https://www.marketingschool.io/live to apply for our live event!

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