Episode #441
How to Avoid Over-Servicing Clients
October 15, 2017

In Episode #441, Eric and Neil discuss how to avoid over-servicing clients. Tune in to learn what the Zero Dollar Charge Order is, the value of doing exactly what’s stated in your contract, and how to prevent being taken advantage of by your clients. 

Time Stamped Show Notes:

  • 00:27 – Today’s topic: How to Avoid Over-Servicing Clients
  • 00:47 – Eric uses Hubstaff, which is a time tracking tool
    • 01:00 – It’s important to internally track time in a company
    • 01:15 – You don’t have to charge per hour, but audit your time wisely
  • 01:38 – Follow what’s in the contract
    • 01:44 – Learn how to say “no” if it’s not in the contract
  • 02:07 – Eric hired The Smart Agency Podcast’s Jason Swenk
    • 02:20 – He created the tactic called “Zero Dollar Charge Order”
    • 02:27 – You send an invoice for zero dollars that states the services you gave for free
  • 03:35 – If you have to charge for it, charge for it
  • 03:59 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool
  • 04:11 – That’s it for today’s episode!

3 Key Points:

  1. Track your time internally as a way of accountability.
  2. Stick to the contract—learn to say “no” to additional work that’s being offered by your client.
  3. Don’t be afraid to charge if you need or have to.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
Is Cannes Lions worth it?, Ramp overwhelms Brex’s marketing, Gary Vaynerchuck says, “Advertising is now a ‘meritocracy’”
June 24, 2024

In episode #2764, we discuss the value of attending the Cannes Lions International Festival of Creativity, the importance of attending niche conferences for better ROI, Gary Vaynerchuk's perspective o...

Episode
The #1 Strategy to Break $1M as an Agency Owner
June 22, 2024

In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. Our discussion revolves around the challenges of maintaining quality while scaling a b...

Episode
Why rebranding is a mistake most of the time (ConvertKit to Kit), Google AI Overviews only impacts 15% of queries; down from 84%, Gary Vee on the #1 marketing opportunity in 2024, Why productized services are not actual services
June 21, 2024

In episode #2763, we discuss ConvertKit's rebranding to Kit and the potential drawbacks of the name change. We also touch on AI overviews in Google search results, the marketing opportunities of organ...