In episode #658, Eric and Neil discuss how you can be creative when you are not a creative-minded person. Tune in to hear where you can find inspiration.

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: How to Be Creative When You’re Not Creative
• [00:34] At a retreat in Cabo San Lucas, Eric met a man who makes commercials for companies like Burger King.
• [00:50] His tip about creativity was zig when everyone else zags.
• [01:15] If a customer requests something, see if turning their approach on its head would be more effective.
• [01:50] If everyone is moving away from Snapchat, you should go towards it.
• [02:05] See what your competition is doing and see if you can build on what they are doing or flip their ideas.
• [02:32] Blogs and podcasts are more popular than ever.
• [02:49] Listen to Growth Everywhere and use the strategies that others have used to grow their businesses.
• [03:04] Take creative ideas that worked for others and run experiments using these techniques.
• [03:24] If an approach is working for someone else, see if it will work for you and figure out how you can build upon it.
• [03:45] Everything is an iteration of something else.
• [04:13] Draw creativity from your surroundings.
• [04:28] Remember to learn continuously!
• [05:00] Mastermind groups, marketing conferences, diving into people’s numbers will help you gain insight into what works.
• [05:35] Nathan Rabka had a guest on his show and the guest made up numbers about their growth.
• [05:57] Everyone lies and be careful to spot the misleading information.
• [05:58] That’s all for today!
• [06:00] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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