Episode #658
How to Be Creative When You’re Not Creative 
May 20, 2018

In episode #658, Eric and Neil discuss how you can be creative when you are not a creative-minded person. Tune in to hear where you can find inspiration.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Be Creative When You’re Not Creative
  • [00:34] At a retreat in Cabo San Lucas, Eric met a man who makes commercials for companies like Burger King.
  • [00:50] His tip about creativity was zig when everyone else zags.
  • [01:15] If a customer requests something, see if turning their approach on its head would be more effective.
  • [01:50] If everyone is moving away from Snapchat, you should go towards it.
  • [02:05] See what your competition is doing and see if you can build on what they are doing or flip their ideas.
  • [02:32] Blogs and podcasts are more popular than ever.
  • [02:49] Listen to Growth Everywhere and use the strategies that others have used to grow their businesses.
  • [03:04] Take creative ideas that worked for others and run experiments using these techniques.
  • [03:24] If an approach is working for someone else, see if it will work for you and figure out how you can build upon it.
  • [03:45] Everything is an iteration of something else.
  • [04:13] Draw creativity from your surroundings.
  • [04:28] Remember to learn continuously!
  • [05:00] Mastermind groups, marketing conferences, diving into people’s numbers will help you gain insight into what works.
  • [05:35] Nathan Rabka had a guest on his show and the guest made up numbers about their growth.
  • [05:57] Everyone lies and be careful to spot the misleading information.
  • [05:58] That’s all for today!
  • [06:00] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
Google Engineer Reveals the SEO Algorithm
July 15, 2025

In this episode #3005, Eric Siu and Neil Patel discuss how Google’s ranking algorithm works and why controlling your narrative matters in organizations. They explore how storytelling drives business...

Episode
ChatGPT Quietly Switches From Bing to Google
July 14, 2025

In this episode #3004, Eric Siu and Neil Patel discuss the shift from Bing to Google and the Microsoft-OpenAI partnership’s impact on businesses. They cover how marketing agencies are evolving amid ...

Episode
MrBeast’s SaaS Decision – A Mistake?, Pay per Crawl Launches for AI, Listicles Are Back, Why You Need Them for LLMs, How LLMs Will Rank You in the Future, AI Content Farms Are the New Arbitrage?
July 10, 2025

In this episode #3003, Eric Siu and Neil Patel discuss MrBeast's ViewStats and the AI thumbnail backlash, Cloudflare's pay-to-play model, and how LLMs are shaping the future of SEO. They also cover th...