In Episode #20 Eric and Neil teach you how to become a better marketer. Start taking advantage of new technology and new strategies, and study the marketing tactics of the pros.

Time Stamped Show Notes:

• 00:25 – How to become a better marketer
• 00:50 – Talking to the highest performers
  • 01:20 – Find what’s working and what’s not
• 01:38 – Learning through reading
  • 01:45 – Looking for case studies and then trying it out yourself
  • 02:30 – Look for recent studies
• 03:00 – Where to find these case studies
  • 03:10 – land-book.com, swiped.co, Growth Hacker
  • 04:00 – What Runs Where, Which Test Won
• 04:30 – Looking for innovative stuff
  • 04:40 – Infographics that are animated
  • 05:30 – Going to social sites to see what’s new and replicating those strategies
• 06:30 – Having the right mindset
  • 06:40 – Persistence and stubbornness
  • 08:00 – Don’t give up too quickly
• 08:15 – Look at your data and survey your customers
  • 09:00 – Find out where people are dropping off and why they aren’t buying
  • 09:20 – Quantitative and qualitative data
• 09:50 – Develop an experimentation process (Brian Balfour’s blog post)
• 10:50 – Subscribe to get more marketing tactics!

3 Key Points:

1. Connect with high performers to see what’s working for them.
2. Read case studies and model successful marketing strategies.
3. Analyze your data and survey your customers.

Resources Mentioned:

• land-book.com, swiped.co, Growth Hacker, What Runs Where, and Which Test Won – Numerous resources to find marketing case studies and learn what the top marketing campaigns are doing
• Brian Balfour’s blog post – Tips to develop your experimentation process

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• Growth Everywhere
• Single Grain
• Twitter @neilpatel
• Twitter @ericosiu