Episode #20
How to Become a Better Marketer
August 20, 2016

In Episode #20 Eric and Neil teach you how to become a better marketer. Start taking advantage of new technology and new strategies, and study the marketing tactics of the pros.

Time Stamped Show Notes:

  • 00:25 – How to become a better marketer
  • 00:50 – Talking to the highest performers
    • 01:20 – Find what’s working and what’s not
  • 01:38 – Learning through reading
    • 01:45 – Looking for case studies and then trying it out yourself
    • 02:30 – Look for recent studies
  • 03:00 – Where to find these case studies
  • 04:30 – Looking for innovative stuff
    • 04:40 – Infographics that are animated
    • 05:30 – Going to social sites to see what’s new and replicating those strategies
  • 06:30 – Having the right mindset
    • 06:40 – Persistence and stubbornness
    • 08:00 – Don’t give up too quickly
  • 08:15 – Look at your data and survey your customers
    • 09:00 – Find out where people are dropping off and why they aren’t buying
    • 09:20 – Quantitative and qualitative data
  • 09:50 – Develop an experimentation process (Brian Balfour’s blog post)
  • 10:50 – Subscribe to get more marketing tactics!

3 Key Points:

  1. Connect with high performers to see what’s working for them.
  2. Read case studies and model successful marketing strategies.
  3. Analyze your data and survey your customers.

Resources Mentioned:

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

 

Discover Latest Episodes

Episode
How To Do Outbound at Scale Using AI #2466
May 27, 2023

In episode #2466, we broach the topic of using AI for doing outbound. The goal with outbound is to stand out and AI can help you do so. Tune in to discover how AI can be used to customize insights for...

Episode
This Software Can Create Thousands Of AI-Generated Articles And Drive Real Traffic #2465
May 26, 2023

In episode #2465, we investigate the software that can create AI-generated articles to “drive real traffic”. Namely, byword.ai. While AI SEO strategies might have short-term results, we don’t be...

Episode
100m Views and $900 Return #2464
May 25, 2023

In episode #2464, we explore the question of vanity metrics versus revenue. We look at a particular story of a creator reaching 100 million views on YouTube with only a $900 return. These stats beg th...