Episode #20
How to Become a Better Marketer
August 20, 2016

In Episode #20 Eric and Neil teach you how to become a better marketer. Start taking advantage of new technology and new strategies, and study the marketing tactics of the pros.

Time Stamped Show Notes:

  • 00:25 – How to become a better marketer
  • 00:50 – Talking to the highest performers
    • 01:20 – Find what’s working and what’s not
  • 01:38 – Learning through reading
    • 01:45 – Looking for case studies and then trying it out yourself
    • 02:30 – Look for recent studies
  • 03:00 – Where to find these case studies
  • 04:30 – Looking for innovative stuff
    • 04:40 – Infographics that are animated
    • 05:30 – Going to social sites to see what’s new and replicating those strategies
  • 06:30 – Having the right mindset
    • 06:40 – Persistence and stubbornness
    • 08:00 – Don’t give up too quickly
  • 08:15 – Look at your data and survey your customers
    • 09:00 – Find out where people are dropping off and why they aren’t buying
    • 09:20 – Quantitative and qualitative data
  • 09:50 – Develop an experimentation process (Brian Balfour’s blog post)
  • 10:50 – Subscribe to get more marketing tactics!

3 Key Points:

  1. Connect with high performers to see what’s working for them.
  2. Read case studies and model successful marketing strategies.
  3. Analyze your data and survey your customers.

Resources Mentioned:

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

 

Discover Latest Episodes

Episode
This YouTuber Grew to 2.3M Subs in 1 Year (The Formula for Sam Sulek) #2631
December 09, 2023

In episode #2631, We discuss the unconventional success of YouTuber Sam Sulek, who gained 2.31 million subscribers in just one year. Despite defying conventional wisdom, Sulek's daily, long-form worko...

Episode
What’s Old in Marketing Is New Again, and What’s New Is Old #2630
December 08, 2023

In episode #2630, We discuss the concept of "what's old is new again" in marketing. We highlight the importance of considering industry-specific strategies and adapting them to the current market cond...

Episode
How to Deal with Ad Fatigue #2629
December 07, 2023

In episode #2629, We discuss how to deal with ad fatigue in the ever-evolving world of marketing. We define ad fatigue as the decline in performance due to repetitive ads. Signs of ad fatigue include ...