Episode #20
How to Become a Better Marketer
August 20, 2016

In Episode #20 Eric and Neil teach you how to become a better marketer. Start taking advantage of new technology and new strategies, and study the marketing tactics of the pros.

Time Stamped Show Notes:

  • 00:25 – How to become a better marketer
  • 00:50 – Talking to the highest performers
    • 01:20 – Find what’s working and what’s not
  • 01:38 – Learning through reading
    • 01:45 – Looking for case studies and then trying it out yourself
    • 02:30 – Look for recent studies
  • 03:00 – Where to find these case studies
  • 04:30 – Looking for innovative stuff
    • 04:40 – Infographics that are animated
    • 05:30 – Going to social sites to see what’s new and replicating those strategies
  • 06:30 – Having the right mindset
    • 06:40 – Persistence and stubbornness
    • 08:00 – Don’t give up too quickly
  • 08:15 – Look at your data and survey your customers
    • 09:00 – Find out where people are dropping off and why they aren’t buying
    • 09:20 – Quantitative and qualitative data
  • 09:50 – Develop an experimentation process (Brian Balfour’s blog post)
  • 10:50 – Subscribe to get more marketing tactics!

3 Key Points:

  1. Connect with high performers to see what’s working for them.
  2. Read case studies and model successful marketing strategies.
  3. Analyze your data and survey your customers.

Resources Mentioned:

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