Episode #
How to Bring in Customers Without Using Bait #1838
August 26, 2021

In episode #1838, Neil and Eric talk about how to bring customers in without using bait. It is fine to use bait, but when you don’t deliver on your promises, you lose your customers’ trust. Tune in to find out more. 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How to Bring in Customers Without Using Bait.
  • [00:25] Using clickbait is not that bad if you deliver on what you promise.
  • [00:46] Hear what works better than bait.
  • [02:03] Thinking about product-led growth and why this works.
  • [02:55] If you lead with utility, you don’t have to bait people.
  • [03:09] When you don’t deliver on your promises, people will feel like they got scammed.
  • [03:26] Leverage something that is time-based and can provide value.
  • [03:48] That’s it for today!
  • [03:48] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

 

Links Mentioned in Today’s Episode:

 

HubSpot

 

Leave Some Feedback:

 

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

 

Connect with Us: 

 

Discover Latest Episodes

Episode
How To ACTUALLY Get ANYTHING You Want
April 24, 2024

In this episode, I had a wide-ranging conversation Marie Forleo – a celebrated life coach, #1 New York Times Bestselling Author, and host of YT channel MarieTV with over 930K subscribers. Marie shar...

Episode
Does long form content still matter for SEO, Is SEO A/B testing back, The eclipse helped generate 7.6 billion dollars in revenue, and Is it worth having your company logo on a sports jersey
April 24, 2024

In episode #2724, we explore why long-form content remains vital for SEO and debunk the notion that SEO A/B testing is dead, showing its potential to dramatically increase organic traffic. We also cov...

Episode
What big brands actually sell, Mcdonald’s Netherlands put up unbranded billboards that smell like french fries, Is the marketing industry recovering?, and The Instagram $1B acquisition revisited – how to think about m&a
April 23, 2024

In episode #2722, we discuss why big brands like Mcdonald's and Nike sell experiences and feelings through storytelling, if the marketing industry is recovering, the challenges faced by ESPN due to co...