In episode #1472, we talk about how to build a brand when you are not an expert. You do not have to be the world’s authority on a subject in order to create content about it. It has become increasingly common to document the process of learning and becoming an expert and audiences actually gravitate towards these sorts of personalities. Tune in to hear how you can start building your brand from scratch today!
TIME-STAMPED SHOW NOTES:
- [00:25] Today’s topic: How to Build a Brand When You Are Not an Expert.
- [00:35] Common brand-building questions and the two options available to you.
- [01:41] The power of documenting your journey and learning process.
- [03:01] Growing interest in your opinion and expertise over time.
- [03:35] Examples of entrepreneurs whose content is natural and easy for them to make.
- [04:47] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!
- [04:58] That’s it for today!
Links Mentioned in Today’s Episode:
Leave Some Feedback:
- What should we talk about next? Please let us know in the comments below
- Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Discover Latest Episodes
In this episode #2983, Eric Siu and Neil Patel discuss handling negative feedback on social media, the shift in remote work dynamics, and how AI is reshaping workforce structures. They highlight the e...
In this episode #2982, Eric Siu and Neil Patel discuss maintaining a positive mindset during economic challenges, emphasizing resilience, perspective, and adding value to others. They explore the shif...
In this episode #2981, Eric Siu and Neil Patel discuss when marketing goes wrong, using Taco Bell’s quality meat announcement as an example, and contrast it with effective strategies that drive posi...