In episode #1472, we talk about how to build a brand when you are not an expert. You do not have to be the world’s authority on a subject in order to create content about it. It has become increasingly common to document the process of learning and becoming an expert and audiences actually gravitate towards these sorts of personalities. Tune in to hear how you can start building your brand from scratch today!
TIME-STAMPED SHOW NOTES:
- [00:25] Today’s topic: How to Build a Brand When You Are Not an Expert.
- [00:35] Common brand-building questions and the two options available to you.
- [01:41] The power of documenting your journey and learning process.
- [03:01] Growing interest in your opinion and expertise over time.
- [03:35] Examples of entrepreneurs whose content is natural and easy for them to make.
- [04:47] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!
- [04:58] That’s it for today!
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