Episode #
How to Build a Community That Lasts #1638
February 02, 2021

How to Build a Community That Lasts

In episode #1638, Neil and Eric talk about building a community that lasts. We hear why community is so important, the power of your first 1000 followers, and much more. Be sure to tune in today!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How to Build a Community That Lasts.
  • [00:29] The definition of a community and why it is so important.
  • [00:55] Why Neil recommends reading books about how churches and cults build their community.
  • [01:15] What happened when Neil and Eric had their first live event.
  • [02:17] People like belonging to something they believe in.
  • [02:28] Why your first 1000 followers are the most important when building your community.
  • [03:18] Community is a form of media and, therefore, a lever. 
  • [03:38] That’s it for today!
  • [03:38] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

 

Links Mentioned in Today’s Episode:

 

Social Capital

Chamath Palihapitiya

Kevin Kelly

1,000 True Fans

Naval

 

Leave Some Feedback:

 

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

 

Connect with Us: 

 

Discover Latest Episodes

Episode
The P*rnhub Email Recap Marketing Strategy
January 14, 2026

Neil and Eric break down a controversial email marketing stunt inspired by a P hub recap, debating open rates, spam risk, and long-term brand damage. The conversation expands into X versus LinkedIn fo...

Episode
Why People Hate Agencies
January 13, 2026

hosts Neil and Eric break down why product builders get more respect than agencies, how bad agency experiences shape perception, and why products compound better than labor. They unpack AI-first teams...

Episode
How To Get Rich Using Claude Code
January 12, 2026

Discover how cloud code and AI coding tools like Claude Opus are changing who can build software, grow businesses faster, and unlock massive leverage without traditional coding skills. Neil and Eric b...