Episode #1160
How to Build a Company Your Customers Want to Be a Part of
October 04, 2019

In episode #1160, we discuss building a company that customers want to be a part of! The number one factor for creating this kind of brand or business is the customer and employee experience and their are a few simple and inexpensive ways to do this! Tune in to hear our thoughts on getting your business up there with the best of them.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How to Build a Company Your Customers Want to Be a Part of.
  • [00:50] Experience, business and company culture; does it translate to revenue?
  • [02:14] Employer branding, inward and outward facing experiences and recruiting.
  • [04:10] Creating experiences, events and free swag for customers.
  • [05:55] Separating yourself from the competition with unique offers and gifts.
  • [06:41] Expensive does not equal effective; keep things thoughtful and fun.
  • [07:20] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Leave Some Feedback:

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

Connect with Us: 

Discover Latest Episodes

Episode
What’s the Real Value of a Personal Brand?
January 15, 2025

In episode #2899, Eric Siu and Neil Patel discuss the significance of personal branding, human connection in a world increasingly influenced by AI, and explore the future of search engines and the ser...

Episode
2025 Will Not Be a Blockbuster Year for Most Companies
January 14, 2025

In episode #2898, Eric Siu and Neil Patel discuss the economic outlook for 2025, emphasizing that it will not be a blockbuster year for most companies. They also share their predictions for marketing ...

Episode
Is Encyclopedia Britannica planning an IPO?
January 09, 2025

In episode #2897, Eric Siu and Neil Patel discuss the surprising IPO plans of Encyclopedia Britannica, the implications of AI in business, particularly through the lens of Elon Musk's management strat...