In episode #1160, we discuss building a company that customers want to be a part of! The number one factor for creating this kind of brand or business is the customer and employee experience and their are a few simple and inexpensive ways to do this! Tune in to hear our thoughts on getting your business up there with the best of them.
TIME-STAMPED SHOW NOTES:
- [00:25] Today’s topic: How to Build a Company Your Customers Want to Be a Part of.
- [00:50] Experience, business and company culture; does it translate to revenue?
- [02:14] Employer branding, inward and outward facing experiences and recruiting.
- [04:10] Creating experiences, events and free swag for customers.
- [05:55] Separating yourself from the competition with unique offers and gifts.
- [06:41] Expensive does not equal effective; keep things thoughtful and fun.
- [07:20] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
Links Mentioned in Today’s Episode:
Leave Some Feedback:
- What should we talk about next? Please let us know in the comments below
- Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Discover Latest Episodes
In episode #2956, Eric Siu and Neil Patel share insights on the Marketing School podcast performance, marketing budgets, and the role of AI in strategy. They discuss challenges with modern channels an...
In episode #2955, Eric Siu and Neil Patel share creative approaches to cold outreach, explore the benefits and drawbacks of building in public, and dive into how positioning and pricing can impact you...
In episode #2954, Eric Siu and Neil Patel explore the changing world of marketing and sales. They discuss how to navigate new channels, the value of sticking to core strategies, why follow-up is key i...