Episode #1160
How to Build a Company Your Customers Want to Be a Part of
October 04, 2019

In episode #1160, we discuss building a company that customers want to be a part of! The number one factor for creating this kind of brand or business is the customer and employee experience and their are a few simple and inexpensive ways to do this! Tune in to hear our thoughts on getting your business up there with the best of them.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How to Build a Company Your Customers Want to Be a Part of.
  • [00:50] Experience, business and company culture; does it translate to revenue?
  • [02:14] Employer branding, inward and outward facing experiences and recruiting.
  • [04:10] Creating experiences, events and free swag for customers.
  • [05:55] Separating yourself from the competition with unique offers and gifts.
  • [06:41] Expensive does not equal effective; keep things thoughtful and fun.
  • [07:20] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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