In episode #1160, we discuss building a company that customers want to be a part of! The number one factor for creating this kind of brand or business is the customer and employee experience and their are a few simple and inexpensive ways to do this! Tune in to hear our thoughts on getting your business up there with the best of them.
TIME-STAMPED SHOW NOTES:
- [00:25] Today’s topic: How to Build a Company Your Customers Want to Be a Part of.
- [00:50] Experience, business and company culture; does it translate to revenue?
- [02:14] Employer branding, inward and outward facing experiences and recruiting.
- [04:10] Creating experiences, events and free swag for customers.
- [05:55] Separating yourself from the competition with unique offers and gifts.
- [06:41] Expensive does not equal effective; keep things thoughtful and fun.
- [07:20] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
Links Mentioned in Today’s Episode:
Leave Some Feedback:
- What should we talk about next? Please let us know in the comments below
- Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Discover Latest Episodes
In episode #2300, we share five tools that can help you scale your content production! If you are looking to save time, improve your materials, and keep moving forward, you have come to the right plac...
In episode #2299, we talk about whether white papers and webinars still work! Moving into the new year, we wanted to share some of our thoughts on the efficacy of these two avenues, and our approach t...
In episode #2298, we speak about Eric's content plan for next year. From more conference appearances to finding a configuration that suits your exact business, there are a number of useful ideas that ...