Episode #403
How To Build A Personal Brand
September 07, 2017

In Episode #403, Eric and Neil discuss how to build a personal brand. Tune in to learn the difference between a corporate and personal brand. You’ll also hear how Eric and Neil built their own personal brands up to where they are now. 

Time Stamped Show Notes:

  • 00:27 – Today’s topic: How To Build A Personal Brand
  • 00:41 – Building a personal brand opens up a lot of opportunities
  • 01:00 – Neil had met various billionaires while building his personal brand
  • 01:25 – Neil learned that you’re not going to build your personal brand unless you’re marketing yourself daily
  • 01:44 – There’s a difference between a corporate brand and personal brand
    • 01:54 – Corporate brands can be sold
    • 02:05 – Michael Jordan, which is already a personal brand, cost millions and there’s just one of him
    • 02:23 – If Michael Jordan passes away, his personal brand will be gone too
    • 02:31 – Corporate brands will just continue to increase their market price
  • 02:47 – Eric started his personal brand by way of his podcast which had single digit downloads
  • 02:59 – When you put your content online, you constantly get better and can see what is getting the attention
  • 03:20 – Gary Vaynerchuk has all the attention now and he’s all over social media
    • 03:36 – He has 8 people in his personal marketing team
    • 03:48 – He’s always trying new things
  • 03:56 – Start slow, be consistent and gradually expand
  • 04:03 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool
  • 05:00 – That’s it for today’s episode!

3 Key Points:

  1. Consistency in marketing yourself is what builds a personal brand.
  2. While you can’t really sell your personal brand, it opens a lot of opportunities for you.
  3. Update your online channels everyday and continuously grow your online presence.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
10 Things that Always Work in Marketing: Part 1 #2303
December 09, 2022

In episodes #2303 and #2304, Neil and Eric share 10 marketing tips that actually work! As we head into 2023, we believe that things are going to get harder before they get easier, but there is a silve...

Episode
Airbnb’s “Brand vs Search” Bet Pays Off #2302
December 08, 2022

In episode #2302, we discuss how Airbnb’s brand versus search bet is actually paying off. According to the Wall Street Journal, Airbnb’s strategy of slashing ad spending to invest in bran...

Episode
Where We Think Twitter is Going in the Long-Term #2301
December 07, 2022

In episode #2301, we talk about where we see Twitter going in the long term. After Elon Musk's recent acquisition of the social media platform, there has been much activity and speculation about where...