Episode #1481
How to Build a Recognizable Brand Like Coca-Cola
August 22, 2020

In episode #1481, we share how you can build a recognizable brand like Coca-Cola, Microsoft, and Uber. The most important thing to know is that establishing a brand of that caliber takes endurance and consistency. You need to have a good product or service and deliver it well on a long-term basis—and you can also consider measuring your brand to stay on top of key branding metrics.

 

Tune in to hear how promoting your brand in the context of a story can help customers relate to it.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How to Build A Recognizable Brand Like Coca-Cola.
  • [00:36] Consider the different things that come to mind when you think about Coca-Cola.
  • [00:50] The first thing you need to have a recognizable brand is a good product or service.
  • [01:19] Brands are not built overnight – you need to deliver a good product consistently.
  • [01:25] The Coca-Cola formula kept moving around for many years.
  • [01:47] The success of Coca-Cola shows us how important distribution channels are.
  • [02:03] They offer a consistent product and have formed strong partnerships.
  • [02:20] Follow the rule of seven to ensure that your audience remembers your product.
  • [02:43] Tell a captivating brand story that people like and can relate to.
  • [03:16] It takes time to create a recognizable brand, so don’t give up!
  • [03:55] That’s it for today!
  • [03:57] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Coca-Cola

Berkshire Hathaway

Nike

Microsoft

Uber

Leave Some Feedback:

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

Discover Latest Episodes

Episode
Does Being Transparent Really Help In Your Marketing?, First Principles Of Generational Businesses, What We Learned From A Private Conference Ratings, Why Our YouTube Channels Are Starting To Finally Grow… Again
May 15, 2025

In episode #2972, Eric Siu and Neil Patel discuss the power of transparency in marketing and the core principles of building a generational business. They highlight the importance of customer feedback...

Episode
How To Create Data Discipline In Your Organization, Why Freemium Doesn’t Work As Well Anymore, Marketing Today Vs Marketing Tomorrow, How AI Helps Create ‘New Work’ That Was Previously Impossible, Anti Elon Ad Backfires
May 14, 2025

In episode #2971, Eric Siu and Neil Patel discuss building a data-driven culture, stressing the importance of relevant data and adaptability in marketing. They explore how AI is reshaping marketing by...

Episode
The Power Of Brand, Why I’m Shifting My Marketing Strategy To FREE Over Content Creation
May 13, 2025

In episode #2970, Eric Siu and Neil Patel discuss how AI is changing search engines, the role of natural conversations in content, and smart lead generation tactics. They also explore freemium models ...