Episode #1481
How to Build a Recognizable Brand Like Coca-Cola
August 22, 2020

In episode #1481, we share how you can build a recognizable brand like Coca-Cola, Microsoft, and Uber. The most important thing to know is that establishing a brand of that caliber takes endurance and consistency. You need to have a good product or service and deliver it well on a long-term basis—and you can also consider measuring your brand to stay on top of key branding metrics.


Tune in to hear how promoting your brand in the context of a story can help customers relate to it.


  • [00:25] Today’s topic: How to Build A Recognizable Brand Like Coca-Cola.
  • [00:36] Consider the different things that come to mind when you think about Coca-Cola.
  • [00:50] The first thing you need to have a recognizable brand is a good product or service.
  • [01:19] Brands are not built overnight – you need to deliver a good product consistently.
  • [01:25] The Coca-Cola formula kept moving around for many years.
  • [01:47] The success of Coca-Cola shows us how important distribution channels are.
  • [02:03] They offer a consistent product and have formed strong partnerships.
  • [02:20] Follow the rule of seven to ensure that your audience remembers your product.
  • [02:43] Tell a captivating brand story that people like and can relate to.
  • [03:16] It takes time to create a recognizable brand, so don’t give up!
  • [03:55] That’s it for today!
  • [03:57] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:


Berkshire Hathaway




Leave Some Feedback:

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

Discover Latest Episodes

Airbnb’s “Brand vs Search” Bet Pays Off #2302
December 08, 2022

In episode #2302, we discuss how Airbnb’s brand versus search bet is actually paying off. According to the Wall Street Journal, Airbnb’s strategy of slashing ad spending to invest in bran...

Where We Think Twitter is Going in the Long-Term #2301
December 07, 2022

In episode #2301, we talk about where we see Twitter going in the long term. After Elon Musk's recent acquisition of the social media platform, there has been much activity and speculation about where...

5 Tools to Help Scale Up Your Content Production #2300
December 06, 2022

In episode #2300, we share five tools that can help you scale your content production! If you are looking to save time, improve your materials, and keep moving forward, you have come to the right plac...