In Episode #207, Eric and Neil discuss how you can build a sellable website. Tune in to learn how to create a sellable website, why you should think long-term in regards to what you build, and how to choose a niche big enough to leave room for growth.

Time Stamped Show Notes:

• 00:27 – Today’s topic: How to Build a Sellable Website
• 00:35 – “Don’t think about trying to make a cookbook and sell it off the bat”
• 00:41 – Create value
• 00:53 – Check FEInternational for resources on how to value your website
• 01:06 – Look for something with repeatable and scalable traffic sources
  • 01:32 – Check acquisitions, all your traffic, and your channels
• 01:45 – Make sure your website has clean code
  • 01:52 – Neil doesn’t buy websites with messy code
• 02:25 – Have a clean layout and design
  • 02:35 – “Nicely designed websites convert better”
• 02:55 – Have a clean backlink profile
  • 03:01 – Use Ahrefs or SEMrush
  • 03:12 – Check for the bad links coming in
• 03:34 – Think long-term
  • 03:45 – Don’t do shady stuff or use shady content
  • 04:20 – Doing unethical things will it make it more difficult to sell your website
• 04:38 – Stability of income
  • 04:45 – People check your website if there’s a potential for growth
• 05:30 – Make sure you have a big enough market for your website
  • 05:48 – Don’t pick a niche that is too small, making you dominant, but not profitable
• 06:28 – Check FEInternational on how they value websites
  • 06:55 – Flippa and Empire Flipper
• 07:10 – Put a process in place
  • 07:47 – Sweet Process can help you document your process
• 08:00 – That’s it for today’s episode!

3 Key Points:

1. Create a website that is valuable and nicely designed.
2. Be in a larger niche—there’s more room for growth and increase of sales.
3. Document your process making it easier for future buyers to work around your website.

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Connect with us:

• NeilPatel.com
• Quick Sprout
• Growth Everywhere
• Single Grain
• Twitter @neilpatel
• Twitter @ericosiu