Episode #1551
How to Build an Audience When You’re Not an Expert
November 04, 2020

In episode #1551, we are going to tell you how to build an audience when you’re not an expert. By simply documenting your own learning journey to the point where you are an expert, you will undoubtedly gain followers along the way. There is also the strategy whereby you interview other experts, thereby leveraging their audience. Tune in to find out more.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How To Build An Audience When You’re Not An Expert.
  • [00:50] Documenting your journey along the way.
  • [01:50] Using the ‘interviewing other people’ strategy.
  • [02:31] How many hugely famous and successful people will say yes to being interviewed.
  • [03:08] That’s it for today.
  • [03:09] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

 

Links Mentioned in Today’s Episode:

 

Leveling Up

Mixergy

How To Win Friends & Influence People

 

Leave Some Feedback:

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

Connect with Us: 

 

Discover Latest Episodes

Episode
The True Economics & ROI of a Super Bowl Ad.
February 02, 2026

Neil and Eric break down the true economics and ROI of Super Bowl ads, explaining why they rarely make sense from a profit standpoint. They unpack real costs beyond the $7–10M media buy, debate shor...

Episode
AI Has Introduced Product Slop
January 29, 2026

This episode is hosted by Neil and Eric. They break down the rise of AI slop in products, marketing, and SEO, why mass AI content briefly ranks then disappears, and how real trust signals like E-E-A-T...

Episode
AI Has Introduced Product Slop
January 29, 2026

This episode is hosted by Neil and Eric. They break down the rise of AI slop in products, marketing, and SEO, why mass AI content briefly ranks then disappears, and how real trust signals like E-E-A-T...