Episode #1551
How to Build an Audience When You’re Not an Expert
November 04, 2020

In episode #1551, we are going to tell you how to build an audience when you’re not an expert. By simply documenting your own learning journey to the point where you are an expert, you will undoubtedly gain followers along the way. There is also the strategy whereby you interview other experts, thereby leveraging their audience. Tune in to find out more.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How To Build An Audience When You’re Not An Expert.
  • [00:50] Documenting your journey along the way.
  • [01:50] Using the ‘interviewing other people’ strategy.
  • [02:31] How many hugely famous and successful people will say yes to being interviewed.
  • [03:08] That’s it for today.
  • [03:09] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

 

Links Mentioned in Today’s Episode:

 

Leveling Up

Mixergy

How To Win Friends & Influence People

 

Leave Some Feedback:

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

Connect with Us: 

 

Discover Latest Episodes

Episode
10 Counterintuitive Marketing Truths After 3,000 Marketing School Episodes
January 22, 2026

Neil and Eric break down counterintuitive business and marketing truths that actually drive growth, revenue, and long-term success. From why free products beat ads and boring marketing wins, to how AI...

Episode
How To Grow Fast On X
January 21, 2026

Neil and Eric break down why posting less but better is the fastest way to grow on X, reacting to a deleted Nikita Beer take on wasted reach and low quality engagement. They dive into finding your aut...

Episode
Companies Ignoring Claude Code Will Get Left Behind
January 20, 2026

In this discussion, we explore how larger companies often face greater inertia and resistance to change, especially when it comes to AI adoption. We reference an insightful Elon Musk interview that hi...