Episode #
How to Build an Organization of Top-Performing Marketers
April 27, 2023

In episode #2437, we’re tackling the topic of building a team of top-performing marketers. We discuss what it means to be a top marketing performer and the qualities these people share, as well as the challenge of retaining high performers. Tune in for the steps to building an organization of top-performing marketers and find out how to keep these A-players on your side.


  • [00:21] Today’s topic: How to build an organization of top marketing performers.
  • [00:26] What it means to be a top marketing performer.
  • [01:07] An example of top performance in action. 
  • [01:31] Quality score versus revenue.
  • [02:26] Three principal qualities of a top-performing marketer.
  • [03:50] Steps to building an organization of top-performing marketers.
  • [06:41] The challenge of retaining high performers.
  • [06:59] A brief summary of how to build an organization of top-performing marketers.
  • [07:36] The importance of checking in regularly with the high performers on your team.
  • [08:19] That’s it for today! Don’t forget to rate, review, and subscribe!

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