In episode #734, Eric and Neil discuss how to build links the right way. Tune in to hear what makes link-building sleazy.

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: How to Build Links (Without Being Sleazy)
• [01:00] Having a simple widget or tool is a great way to provide a service without being sleazy.
• [01:25] Neil likes to release free copies of paid tools.
• [01:56] HubSpot overtook Drift by offering a free service.
• [02:30] Yelp offers widgets that helps restaurants link-build.
• [02:45] Email outreach isn’t sleazy, even though people think it is.
• [03:02] To not be sleazy, you have to offer value.
• [03:46] Aim to build relationships instead of just reaching out for links.
• [04:15] Use data to help you find out your best people to reach out to.
• [04:43] That’s it for today!
• [04:47] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners.

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